September 1st, 2019 Update:  The listing was pulled on this good looking Cougar, so we’re calling it “Sold!”

We came across this brown over light brown, 77K mile, 1970 Mercury Cougar convertible on Craigslist in Mendon, New York where the private seller has it listed for $10,000 firm.  Based on the Hagerty Insurance Online Valuation Tool, the private seller had their Cougar value priced at $3,700 below the #4 “Fair” level.

The first generation Cougar launched two-and-a-half years after the Mustang in 1967 and remained in production through the 1970 model year. With its three inch longer wheel base, Cougars provide a bit more cabin room and slightly more luxurious ride than their Mustang stablemate.  For 1970, the Cougar appearance featured minor styling tweaks over the prior year.  A new front end featured a pronounced center hood extension and electric shaver grille similar to the earlier versions. Federally mandated locking steering columns appeared inside, and high-backed bucket seats, similar to those included in the 1969 Eliminator package, became standard on all Cougars. Other changes included revised tail light bezels, new front bumper and front fender extensions, and larger, recessed side markers.

The excellent pictures the seller provides highlight a nice base model survivor with roll-up windows and factory air conditioning.  We’re not crazy about the choice of door-mounted speakers as they look a bit dated at this point, however that is an easy fix.

The current owner does not provide much detail other than to report his Cougar is a rust free California car that features new tires mounted on what appear to be chrome American Racing five-spokes that set off the car nicely. As this is a base trim Cougar, this example appears to be equipped with the standard 351 cubic inch Windsor V8 topped with a two-barrel carburetor producing 250 horsepower.  A rare but nice option on this example is factory air conditioning.

Based on the pictures provided, this Cougar appears to be a great example at a very fair price based on current market conditions.  If everything checks out during your in-person inspection, you’ll drive away with a very nice Cougar.  Good luck with the purchase!