Posted just in time for Wagon Wednesday is this 1954 Ford Customline Two Door Ranch Wagon you can find here on Craigslist in Holbrook, New York (Long Island) where the current caretaker has it listed for best offer over $6,000. Based on the Hagerty Insurance Online Valuation Tool for his car, the seller has his Ranch Wagon priced to sell at $7,500 below the current #4 “Fair” (Daily Driver) level of $13,500. The fact these pictures were likely taken over last winter (several shots show snow on the ground and the trees in the background are bare) and the seller mentions his Ford has been reassembled since these were taken has us thinking this is a stalled project he’s lost interest in continuing.
When it introduced a new line of redesigned cars for 1952, Ford provided buyers with a choice of all-steel bodied station wagons for the first time ever. The two-door Customline Ranch Wagon featured here was inspired by Europe’s “shooting brake” bodied cars which combine the elements of a coupe and station wagon. Besides minor styling changes for 1954, the biggest changes were the replacement of the flathead V8 with Ford’s new Y-Block overhead valve mill the example here features as well as a new suspension setup.
While the current caretaker describes his Customline Ranch as sporting “all of the 1954 options” including the Fordomatic automatic transmission, radio, and sliding rear glass, you can point out to him that his car doesn’t have power windows or power brakes, both of which became options that year.
The seller reports that the motor in his wagon “runs excellent”, all of the windows work, and none have broken glass. He also notes that in addition to an exhaust system, his wagon needs to be rewired however a brand new harness is included as part of the sale. While he only mentions the interior headliner needing replacement, we’d argue the entire interior is in need of restoring based on the pictures provided.
The private seller states his car has a “solid body and frame with all original paint” however we note that there is clearly some rust in several sections and the front clip appears to have been primed enough that the entire car will need a repaint unless you decide to go the “patina” route. An in-person inspection will confirm whether this car is solid enough underneath to deserve a restoration. If the condition checks out, this rare wagon has the right color combination to look great restored or left patina’d. Regardless of the direction you decide to take with this wagon, good luck with the purchase!