Theseus’ Paradox: 1973 Ford Bronco Wagon Project – Sold!

Feb 2020 | Classifinds, Truckin Tuesday

Update: This one got away, but if you have your heart set on something similar, email us the details of what you’re looking for or call Rudy directly at (908)295-7330

In Greek Mythology, Theseus’ Paradox raised the question of whether an object which has all of its components replaced remains fundamentally the same item. Plutarch raised the question in his bibliography of Theseus when he questioned whether a ship restored by replacing all and every one of its wooden parts remained the same vessel.

That paradox immediately came to mind when we saw this 1973 Ford Bronco listed on Craigslist in Coatsville, Pennsylvania with a $6,000 asking price, as it makes a compelling option for a fresh all-steel Steelhorse Design Classic Body Shell body. Why, as the Hagerty Insurance Online Valuation Tool confirms the asking price is well below the #4 “Fair” (Daily Driver) estimate of $19,700.  

Here’s the ethical dilemma:  The aforementioned Steelhorse all-steel body, complete with new doors and top, will set you back $15,000.  Painting said the new body will cost an estimated $5,000. Clean-up and re-use what looks like a salvageable interior, transfer the body tags, put everything back together, and for a cash outlay of about $30,000 you have a condition #3 “Good” example Hagerty estimates is then worth $39,300.  Rebuild and detail the entire powertrain for another $10,000 and you have a $40,000 investment in #2 “Excellent” condition worth $60,000.   Broncos currently are one of the very few collector vehicles you have a shot at not losing money on restoring it and the availability of a brand new (and arguably better built) body makes the task even more compelling.  So, if you completely replace the body and transfer the trim and body tags, is it still the same Bronco?  What say you?  comment below and let us know!

Here’s the seller’s description:

“73 Ford Bronco project car. Complete. Clear PA title in hand. Numbers matching. 302 V8. All original. Sequoia Brown Metallic. It needs rust repairs. Hasn’t been started in a couple years. Let’s make a deal. Lost storage space, must go.

Would you do all of the rust repairs on the original Bronco body or buy a replacement?  Comment below and let us know!


Submit a Comment

Your email address will not be published.