A Very Good Year: 1973 Lincoln Continental Mark IV – $14,000

Feb 2020 | Classifinds, Malaise Monday

Lincoln’s Continental Mark IV took the long hood, short deck styling theme to a new level and when seen in all black such as the example currently listed here on Craigslist in Pittsburgh, Pennsylvania it looks positively sinister. The current caretaker of this 1973 example is currently hoping for $14,000, which relying on the Hagerty Insurance Online Valuation Tool as a guide confirms the asking price is $1,200 above the #2 “Excellent” estimate of $12,800.  If you are serious about buying this Lincoln, you can start the conversation by calling the private seller Joe at (412) 221-6766.

Lincoln launched its larger Continental Mark IV for the 1972 model year as a stylish update of its successful Mark III personal luxury coupe.  While the Mark IV now shared a common chassis with the Ford Thunderbird, the Mark IV featured its own distinctive exterior design from the windows down, featuring a classic Rolls Royce style radiator grille, hidden headlights, and a mock spare tire outline molded into the rear deck lid. However, unlike most American land yachts of the day, Lincoln designers made the rear wheel openings of the Mark IV the same height as the front wheels as its large fender flares precluded the use of fender skirts.  In 1973, the front bodywork underwent a major redesign, necessitated by the addition of a five mile per hour safety bumper in front while out back it retained the tailight-in-rear-bumper design for one more year.  All Mark IVs came standard with full-length vinyl roofs and the 460 cubic inch V8 connected to a Ford C6 three-speed automatic transmission.

In Lincoln’s 1973 TV Commercials, the company used the tag line, “It is a very good year.”  Here’s an example:

While we don’t have much to go on with the limited description and no picture of the engine, the pictures provided tend to indicate the exterior is in excellent condition.  Since the seller doesn’t specifically call it out, we’re assuming this car features a repaint, so please correct us if you find out otherwise from the seller.  The black leather interior appears to present well other than the typical driver’s seat side cushion wear you’d expect in an example this old with over 60K original miles.  About the only thing we would do right away is ditch the aftermarket basket-style mock wire wires.  Since Lincoln originally only offered full wheel covers on Mark IVs, we’re thinking a set of American Racing Five Spokes might really set off the sinister vibe this example gives off.  Good luck with the purchase!

Here’s the seller’s description:

“Lincoln Continental Mark IV
Plush Black Leather Interior
Spoked Wheels
Vinyl Roof

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