Acres of Crushed Velour: 1977 Oldsmobile Toronado Brougham – Sold!
Personal luxury land yachts don’t come much bigger than mid-seventies GM E-Bodies such as this 1977 Oldsmobile Toronado first listed in March 2020 on Craigslist in Willingboro, New Jersey with only a stated 64,000 original miles and an asking price of $3,900. Researching the Hagerty Insurance Online Valuation Tool confirms the second owner has their Brougham priced $700 below the current #4 “Fair” (Daily Driver) estimate of $3,900.
Oldsmobile stunned the automotive world when it launched its new front-wheel-drive Toronado personal luxury car in 1966. While we take the powertrain layout for granted today, in ’66 the Toronado was the first U.S. produced a front-wheel-drive car since the 1937 Cord. GM called the front-drive powertrain the Unitized Power Package (“UPP”) as its goal was to fit both an engine and transmission into an engine bay no larger than one for a then conventional rear-drive car. The UPP relied on modified TurboHydramatic components and a HY-VO silent that proved to be so well-built that GMC later used the drivetrain in their innovative motor home. While better traction in foul weather was a benefit of the new front-wheel-drive system, Oldsmobile touted the completely flat floor as a more comfortable experience for middle seat passengers front and rear.
Unfortunately, in GM’s infinite wisdom, the second generation Toronado debuted for 1971 transitioned from a “GT”-style car into a more traditional luxury car. Unlike the out-of-the-box first-generation design, the redesigned Toronado looked similar to the Cadillac’s E-Body than the Buick Riviera, with styling taking several cues from the 1967–70 Eldorado. Like it or not, sales increased dramatically. By 1977 when the example here was made, it featured a smaller 403 cubic inch V8 but was now the largest Oldsmobile as the full-size models were downsized that year. The coolest feature on this generation of Toronados was the duplicate turn signal and brake lights mounted under the rear window. While a styling exercise on these cars, they foretold the advent of the third brake light, or “CHMSL” that became a Federal requirement in 1986.
From the pictures provided, this Toronado appears to be a nice driver-quality example with a patina you would expect of a 43-year-old car. The all-important bumper fillers appear to be complete and in good condition, so you’ll need to confirm with the seller whether they have been replaced. The second owner also notes he recently changed the front suspension, so you’ll also need to confirm the text of those changes. The only thing we notice is the under dash radio and the exposed wiring in the trunk of what appears to be an aftermarket amplifier that we would tidy up. Otherwise, this is a great riding big car you and five of your family or friends can enjoy cruising in on weekends. Good luck with the purchase!
Here’s the seller’s description:
“Beautiful 77 Olds Toronado built on the same platform as the Cadillac Eldorado. This powerful cruiser is mainly all original with a little under 64k original miles. How do I know it’s original miles. I recently changed the suspension and tranny filter. They were original parts from the 70s. Other parts on car are consistent from that era. Original owner passed away approximately 3 years ago. It runs and drives 100%. Turns on every time. Has minor blemishes. Very little rust if any. Tagged as historic and driven on weekends. Garaged. Powered by a 403 ci V8 4 barrel carburetor. If interested please text me. Serious interest only please. Do not ask”is it still available “. I will not respond. I will remove the ad when sold. Sorry too many scammers.“
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