NEW! Award 28: 1973 Lincoln Mark IV 48K Mile Survivor – SOLD!
March 9th Update: We’re pleased to see the private seller come back to market reality with the latest post to sell his 1973, 48K original mile Lincoln Continental Mark IV. His original post won our “NEW!” (short for “No Effin Way!”) Award for asking a $30,000 price which was $7,000 more than the Hagerty Insurance #1 “Concours” estimate. Nearly three months later, we find a fresh post by the seller asking a much more down-to-earth, yet still optimistic $18,000. We’ve updated the link and the first paragraph analysis below. Good luck with the purchase!
The current caretaker of what appears to be a striking 48K original mile 1973 Lincoln Mark IV listed in March 2020 on Craigslist in Reisterstown, Maryland has a much more understated post from his original post where called his car “a steal for $30,000 or best offer.” His latest listing shows a $12,000 decrease in asking price to $18,000. This Mark IV appear to be a very nice survivor example in a nice color combination, and a quick recheck of the Hagerty Insurance Online Valuation Tool confirms his revised asking price now falls between #1 “Concours” estimate of $23,000 and the #2 “Excellent” appraisal of $12,800. The seller’s price reduction now falls within the NADA Guides Classic Car Online Valuation Tool’s “Low”, “Average”, and “High” retail value range as $5,350, $10,150, $29,600, respectively. Consequently, while the private seller’s revised price is much more realistic, only an in-person inspection will confirm whether you’re willing to pay the revised asking price.
Ford’s Lincoln Division introduced its Mark IV for 1972 and produced the six-passenger passenger personal luxury coupe through the 1976 model year. This third generation of the Mark series grew in size over its Mark III predecessor. While the Mark IV now shared a common chassis with Ford’s Thunderbird, the Continental featured its own exterior design from the windows down, hidden headlights, a radiator-style grille, and the latest version of the faux spare tire bulge on the trunk lid. By 1973 all Mark IVs came equipped with a vinyl roof standard. The change from using SAE Gross figure to NET horsepower combined with increasing emission controls saw the 460 cubic inch engine output drop from 365 to 212 horsepower.
The color combination of what appears to be Light Ginger Moondust over cream leather seats has stood the test of time well compared to other early seventies colors. We like this 1973 example as it’s the last year featuring bumper-mounted tail lights and other than the opera windows is devoid of tacky add-on trim that appeared in later model years. This is likely a very nice personal luxury cruiser you can drive in comfort to and from every show. If everything checks out and you can convince the seller to come down a bit on price, we wish you good luck with the purchase!
Here’s the seller’s description:
“HAVE A BEAUTIFUL ORIGINAL 48,000 MILE LINCOLN MARK 4 for sale. Runs Ride Like new and a steal for 30,000 or best offer ! Enterior (sic) looks like never touched seat carpet shows no wear ! engine purrs and runs like a kitten ! A head turner.“
Do you have a Lincoln Mark IV story you’d like to share? Comment below and let us know!