Chevy Not Ford: 1960 Willys 4×4 Utility Wagon Mild Custom – Sold!

Mar 2020 | Classifinds, Wagon Wednesday

Update: This one got away, but if you have your heart set on something similar, email us the details of what you’re looking for or call Rudy directly at (908)295-7330

Our fourth of four Willys Wagons featured today is this mildly customized two-tone gray over gray vinyl 1960 Willys 4×4 Utility Wagon listed on Craigslist in Mount Morris, New York (Rochester) where the current owner is asking $16,500.   Flipping through our latest hard copy of the NADA Classic, Collectible, Exotic, and Muscle Car Appraisal Guide confirms the seller is asking about the midpoint of the current “Low”, “Average”, and “High” retail value range of $6,825, “$16,800, and $33,800, respectively.  

Willys (and later Kaiser Jeep) produced over 300,000 Willys Wagons in the U.S. from 1946 to 1964.  Rather than rely on more expensive traditional techniques, Industrial Designer Brooks Stevens developed the bodies so they could be built by sheet metal fabricators who normally made parts for household appliances and could draw sheet metal no more than 6 inches.  This simplicity provided the Willys Wagon with the distinction of being the first mass-produced all-steel station wagons. In addition to the standard two-wheel-drive model, adding the availability of four-wheel-drive after 1949 such as the example featured here was called the “Utility Wagon” and as such is now considered the first production sport utility vehicle.   For 1960, Willy replaced the original two-piece windshield with a more modern one-piece unit.

This Willys appears to be a nicely updated example featuring more modern V8 power connected to a five-speed manual transmission.  However, we’re confused by the seller describing the engine as a Ford when clearly the distributor is located at the back of the engine and the chrome air cleaner reads “Chevrolet”.  If you can sort that error out with the seller this could be a fun ride.  Good luck with the purchase!

Here’s the seller’s description:

“1960 Willy’s 4X4 Suburban
No Rust- very nice
Freshened Ford 302
5 spd stick
In Mt Morris New York half hour South of Rochester

Do you have a Willys Wagon story you’d like to share?  Comment below and let us know!

  1. Carroll

    Maybe he’s a flipper and doesn’t have a lot of knowledge of vehicles. I see a lot of flippers on the real estate market that have problems knowing what door is the front and what door is the back but their still flipping. Homes!

  2. James Johnston

    I noticed one i terior pic is of a different vehicle because the door panel is clearly red . Look at the puc with the black seat and willys embroidered on the seat compared to the other pics

    • Guys with Rides

      Hi James. Yes, we agree. That picture combined with the comment in the seller’s description about the engine being a Ford 302 had us wondering whether he has/had another Willys for sale and perhaps confused the two.


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