Flash-O-Matic: 1963 AMC Rambler 660 Classic V8 – Sold!

May 2020 | Classifinds, Free For All Friday

Update: This one got away, but if you have your heart set on something similar, email us the details of what you’re looking for or call Rudy directly at (908)295-7330

May 15th Update:  fast forward four months and this ’63 Rambler we first featured in early January just went from “Winter-” to “Summer Project” in the seller’s new description while the price remains the same.  At this point, walking up to the appointment with four large in cash in your pocket will more than likely buy you this car at the NADA “Low” estimate, especially since the same pictures used in this new ad are carry-overs from last fall.  Good luck with purchase!

Motor Trend Magazine named American Motor Corporation’s (“AMC”) entirely redesigned Rambler Classic line-up, not just one model, their “Car of The Year” recipient for 1963.  Most Ramblers we come across feature a six-cylinder, manual transmission powertrain.  However, this V8, Borg-Warner “Flash-O-Matic” equipped 660 Classic we found listed on Craigslist in Avenel, New Jersey is this 91K original mile the current caretaker is asking $4,500 for, which relying on the NADA Guides Classic Car Online Valuation Tool as a guide confirms his asking price falls within the current “Low”, “Average”, and “High” retail value range of $4,070, $7,342, $11,990, respectively.  

Facing stiffer Big Three compact competition, AMC completely redesigned its Rambler line-up for the 1963 model year.  While the new subtle body sculpting was outgoing lead designer Edmund Anderson’s swan song, the ’63 Ramblers were also the first AMC models influenced by Richard Teague, the company’s new principal designer who replaced Anderson.  As the first all-new cars developed by AMC since 1956, by lengthening the wheelbase to 112 inches, the company was able to shorten and narrow the overall dimensions while retaining “family-sized” passenger and cargo room.  The optional 198 horsepower 287 cubic inch V8 provided decent power for these lightweight cars.  Not just a styling exercise, the new Rambler line incorporated numerous engineering solutions. One noticeable change was the use of curved side glass.  Another hidden improvement was combining separate parts in the monocoque (unit construction) body into single stampings.  For example, the “uniside” door surround previously made from 52 separate pieces was now formed from a single stamping of steel. Not only did this simplify construction, it also increased structural rigidity and provided for better fitting of the doors

We love the sheer simplicity of this Rambler as well as the fact it is such great condition for a reasonable price.  The V8 engine will allow you to keep up easily with modern traffic.  It looks like the current completed a number of mechanical repairs to sort this example out.  You just need to decide whether to live with huge dent in the door or have it repaired along with the balance of the car repainted.  This is a great, inexpensive, entry-level way to enter the classic car hobby. Good luck with the purchase!

Here’s the seller’s description:

“Please put in subject when responding to this ad “Interested in Rambler”. This way i know your not spam.

Car runs great. Starts right up and has great pickup. New ignition, new tires , new brakes , new brake lines , new battery, new starter , new alternator , new motor for windshield wipers,Automatic transmission , power steering , no leaks, interior great no rips on seats and no dashboard cracks. Headliner perfect. No rust on body or undercarriage (which is rare with a 57 year old car). Have car manuel’s and receipts from the work that has been done.

Cons: Only issues would be needs a paint job (original paint on car) and dent on door (see pic). Door opens no problem and I have the chrome piece for that door. Bumpers have some dents but can be banged out. I wanted so much to do these cosmetic repairs but due to a death in the family cannot take it on right now. I’m not giving car away so don’t bother with low balling. I can store the car away for the winter and sell next spring if needed but thought maybe someone would want a small winter project. Clean Title.any questions please ask.

Do you have a Rambler story you’d like to share?  Comment below and let us know!

1 Comment
  1. Willy Nilly

    Wow, Flash-O-Matic is a really odd name for an automatic transmission.


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