Factory Sunroof: 1977 Oldsmobile Toronado Brougham – Sold!
June 1st Update: this factory sunroof equipped 1977 Oldsmobile Toronado we first featured on April 27th is still available. Late last week, a fresh listing appeared with the price dropped from $6,499 to $5,999 which puts it about $500 under the #3 “Good” estimate. Ironically, the Hagerty estimates have also adjusted slightly downward since then too. We’ve updated the links below. Good luck with the purchase!
For 1977, Oldsmobile’s front-wheel drive personal luxury coupe, the Toronado, such as the example currently listed recently on Craigslist in Jersey City, New Jersey became the division’s largest car as the rest of the full-size, rear-wheel-drive line-up received a thorough downsizing. With only a stated 55,000 original miles and an asking price of $6,495, a check of the Hagerty Insurance Online Valuation Tool confirms the private seller has their Toro priced $500 less than the current #3 “Good” estimate of $6,500.
Oldsmobile stunned the automotive world when it launched its new front-wheel-drive Toronado personal luxury car in 1966. While we take the powertrain layout for granted today, in ’66 the Toronado was the first U.S. produced front-wheel-drive car since the 1937 Cord. GM called the front-drive powertrain the Unitized Power Package (“UPP”) as its goal was to fit both an engine and transmission into an engine bay no larger than one for a then conventional rear-drive car. The UPP relied on modified TurboHydramatic components and a HY-VO silent that proved to be so well-built that GMC later used the drivetrain in their innovative motor home. While better traction in foul weather was a benefit of the new front wheel drive system, Oldsmobile touted the completely flat floor as a more comfortable experience for middle seat passengers front and rear.
Unfortunately, in GM’s infinite wisdom, the second generation Toronado debuted for 1971 transitioned from a “GT”-style car into a more traditional luxury car. Unlike the out-of-the-box first-generation design, the redesigned Toronado looked similar to the Cadillac’s E-Body than the Buick Riviera, with styling taking several cues from the 1967–70 Eldorado. Like it or not, sales increased dramatically. By 1977 when the example here was made, it featured a smaller 403 cubic inch V8 but was now the largest Oldsmobile as the full-size models were downsized that year. One cool feature on this generation of Toronados was the duplicate turn signal and brake lights mounted under the rear window. While a styling exercise on these cars, they foretold the advent of the third brake light, or “CHMSL” that became a Federal requirement in 1986.
From the pictures provided, this Toronado appears to be a nice driver-quality example with a patina you would expect of a 43 year-old car. The private seller indicates his Toronado has been “completely serviced from top to bottom” so you’ll need to confirm with him just what all of that entails. The rare factory sunroof appears big enough to provide a nice open air experience on nice days. If everything checks out during your pre-purchase inspection, this is a great riding big car you and five of your family or friends can enjoy cruising in on weekends. Good luck with the purchase!
Here’s the seller’s description:
“Nice original 1977 Oldsmobile toronado with 55,000 miles, loaded with all options including rare factory sunroof. Brown metallic with beige top and velour interior. Completely serviced top to bottom with over $3,500.00 invested including new tires. You can drive this car anywhere. Will consider trades for a Cadillac 1957 to 1961.“
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