Better Stock: 1940 Ford Deluxe Convertible Club Coupe – NOW $58,000

Jun 2020 | Classifinds, Topless Thursday

June 4th Update:  we just realized this restored-to-stock 1940 Ford convertible we first featured in April 9th has a revised listing with the price lowered $1,500 to $58,000.  Despite being what appears to be a correctly restored car and priced just over the NADA average value, the cold reality is the people once interested in obtaining a stock 1940 convertible are simply aging out of the hobby.  We predict we will see the price of this ’40 Ford drop more before we see it sell.

The 1940 Ford is a classic design that hot rodders and dirt track racers alike loved to modify back in the day.  Consequently, its very refreshing to come across a stunning restored-to-stock example such as the one listed here on Craigslist currently in Upton, Massachusetts with an asking price of $59,500.   A review of the paperback NADA Classic, Collectible, Exotic, and Muscle Car Appraisal Guide confirms the current caretaker has their classic priced within the “Low”, “Average”, and “High” retail value range of $33,000, $54,300, and $86,100, respectively.  If you are serious about buying this classic Ford, you can start the conversation by calling Bob at (774) 214-6646 and when you do please mention you saw his listing featured here on

The 1937-1940 generation of Fords is one of the most popular automobiles for hot rodding. Early stock car and dirt track racing drivers also used Fords of this generation.  A high flat-topped hood dominated the front look of the 1940 model, as the grille spread out to reach the fenders to differentiate the Deluxe line and the headlights were pushed wider still. The standard Ford inherited the grille of the 1939 model with blackout on each side of a heavy chrome center; heavier headlight surrounds serve as another major differentiator from the 1939. 1940 was the last year of the 1937 design and its smaller flathead V8 engine.  Sealed-beam headlights were one of the few major advances for 1940, while a hydraulic top was new on the convertible.

This ten-minute video from the National Archives collection provides a neat overview of the 1940 Fords:

The great pictures of this car really tell the story of this example restored twelve years ago and driven very little since.  Recent events remind us that life is short, so why waste valuable time sourcing and restoring a similar car when you can start enjoying this example this summer.  Good luck with the purchase!

Here’s the seller’s description:

“1940 Ford Convertible in excellent condition. Restored to original condition 12 years ago. Paint, top, chrome, and interior nearly perfect. Rebuilt original flathead runs perfectly. Goes down the road straight and true,no rattles or squeaks. Very few miles since restoration. Always garaged.

Do you have a ’40 Ford story you’d like to share?  Comment below and let us know!


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