Out of The Box: 1964 Studebaker Daytona Wagonaire – NOW $15,700

Jul 2020 | Classifinds, Wagon Wednesday

July 14th Update:  While preparing for our latest Wagon Wednesday features, we noticed an updated listing for this rare Studebaker Wagonaire we first featured back in January.  In this latest listing, the private seller reduced their asking price another $700 down to the current $15,700.  We’ve updated the links below.

March 11th Update:  We first featured this Studebaker Wagonaire at the end of January and while we noticed a fresh post for the car, the seller still has the asking price listed as $16,300.  This time around though, the listing notes the seller was a certified Studebaker mechanic from 1957 through 1968, so its a safe bet to believe this example is properly sorted.  Good luck with the purchase!

In their fight for survival, Studebaker developed a number of innovative features designed to attract new buyers.  One of these was the open cargo roof Wagonaire Station Wagon such as the example just listed here on Craigslist in Shippensburg, Pennsylvania.  The current caretaker has their Wagonaire priced at $16,300 , which relying on the Hagerty Insurance Online Valuation Tool as a guide shows the current caretaker has his station wagon priced between the #2 “Excellent” appraisal of $18,900 and the #3 “Good” estimate of $14,000.  If you are serious about purchasing this rare station wagon, you can start the conversation by e-mailing the seller here.

Studebaker produced its innovative Wagonaire from 1963–1966 that featured a forward-sliding, retractable rear section that allowed the vehicle to carry items that would otherwise be too tall for a conventional station wagon of the era.  The Wagonaire roof design was inspired by industrial designer Brook Stevens’ 1959 Scimitar concept car.  Based on the standard Lark station wagon body,  the Wagonaire’s roof was designed with a panel over the cargo bay that manually retracted into and then locked into position in the forward section of the roof above the rear passenger’s seat. This configuration allowed Studebaker to promote the car’s ability to transport oversize items when needed.  Unfortunately, early roof leak problems tainted the Wagonaire’s reputation and consequently, Studebaker rushed a fixed-roof traditional version shortly after launch.

We love the innovative roof design copied by GMC on its unsuccessful XUV in 2003 and the cool tailgate-mounted step-in bar that several pick-up manufacturers emulated in modern designs.  The seller does not provide the details, so we’re curious whether this example was one of the last built in South Bend before that plant closed in December 1963 or in the Hamilton, Ontario plant after that.  This appears to be a nicely restored and well optioned example you’ll enjoy showing at every local car show you can.  We  Good luck with the purchase!

Here’s the seller’s description:

“1964 Studebaker Daytona Wagonaire station wagon. 259 Studebaker V8. “Flightomatic” automatic transmission. Bendix power steering. Nifty 3-position sliding roof transforms car into a pick-up truck for hauling tall items, or a semi-sunroof / convertible cruiser.

Do you have a Studebaker Wagonaire story you’d like to share?  Comment below and let us know!

2 Comments

  1. Analog Man

    My first memory of riding in a car was in my uncle’s 1963 Studebaker Wagonaire. It was white, 6 cylinder, three-on-the-tree. He was a die-hard Chevy man, always had Chevy’s before the Studebaker, and went back to them afterwards. I don’t know what convinced him to stray and get the Studebaker, but I thought it was the coolest thing in the world. I would always plead with him to open the rear roof, which he usually obliged. The only time I saw him actually use the feature for something ‘practical’ was the annual bringing home of a Christmas tree. I remember his smile as he easily fit the tree in the back.

    I suspect he might have thought he would make more frequent use of the sliding roof. Or maybe he just wanted a V8, or got tired of shifting. It only lasted 3 years in his care, before he went back to his true love Chevy, with a 1966 Impala with a 327 V8 (also in white).

    I liked the Studebaker better.

    Reply
  2. woodsripper

    Very cool wagon. I wonder how many people have been dumped out the back while standing in the rear cargo area?

    Reply

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