FORMER NEW! Award 60: 1973 Volkswagen Squareback – SOLD!

Feb 2021 | Classifinds, NEW Award, Wagon Wednesday

March 2, 2021 Update – we confirmed the seller of this “Classifind” deleted their listing, so we’re now able to call this one “SOLD!” While this one got away, please reach out either by email or call Rudy directly if you’d like to be informed when we come across something similar.

February 21, 2021 – Well, it seems the seller of this ’73 VW Squareback we first featured in January either reviewed our initial pricing assessment or did some of their own research and came to their same conclusion.  Specifically, after taking the car off-market earlier this month when the original asking price of $32,500 went nowhere, the seller just posted a new listing with a revised asking price of $18,000, a reduced of $14,500!

February 9, 2021 Update – As if the ridiculous asking price wasn’t odd enough, the seller updated their craigslist ad today with the title “Off Market $99,999.” Since they don’t use the word “sold”, we’re assuming the car will return to the market at some point. Our hunch is they will try to ask for the high price again in the spring. Stay tuned!

February 5, 2021 Update – The seller of this bright yellow VW Squareback just lowered their price a second time in as many weeks to $24,500, however, the new asking price is finally getting closer to the ballpark of where we would predict this car will actually sell.

February 1, 2021 Update – The seller of this bright yellow VW Squareback just lowered their price to just below $30,000, however, the new $29,900 asking price remains nearly ten large above where we would predict this car will actually sell.

When it comes to placing a value on collector cars, it’s imperative for buyers to do their homework before simply agreeing to a seller’s price.  Just like you would when buying a home, a buyer needs to collect data on comparable rides in order to make an informed decision.  If you’ve been following this website for a while now, you know we rely on several different sources to help gauge nearly every collector car’s price we feature, especially when we come across an extremely optimistic ask.  We’ve also noticed that when it comes to vintage station wagons, one source consistently inflates the values in the seller’s favor; more on that below.

Our latest example is this yellow 1973 Volkswagen Squareback originally listed in January 2021 on Craigslist in Hughsonville, New York with its complete service history and an asking price of $32,500.   The private seller relies solely on the NADA Guides Online Valuation Tool, which shows their revised ask now falls between this guide’s “Low” and “Average” retail values of $15,700 and $28,800, respectively.

Unfortunately, we’ve found once again the NADA Guides is way off the mark for this wagon versus other syndicated data sources.

Oddly, Hagerty Insurance still does not provide a value for VW Squarebacks, so we could not include estimates from that source in this example.  The Collector Car Market Review, however, confirms their #1 “Excellent” appraisal for these cars is only $14,000. Bring A Trailer provides data on every car their website has ever auctioned, and as BaT’s Volkswagen Squareback Results page confirms, the best prices for “Sold” examples at best averages in the low 20’s during the past year.  Finally,, the self-described analytics and search engine for the classic car market, confirms the vast majority of sales results for these cars landed in the low $20,000 level with no cars achieving $30,000 in the last five years.

Originally in January, with all of these facts in hand and the NADA Guide aside, the seller’s current asking price was at least $12,000 higher than what they can realistically hope to achieve.  Consequently, at the time we gave the seller of this Square Back our latest “NEW!” (short for “No Effin Way!”) Award for such an optimistic price. However, with such a drastic reduction in asking price, we’re now calling this Squareback a former “NEW!” Award winner.

While this appears to be a very straight Squareback with nice paint, the black welts between the front fenders and solid grill seem to show signs of overspray in sunlight. On vintage VWs, overspray on the fender welts is a dead give-away the car has been repainted and it’s a personal pet peeve as these are an inexpensive detail to replace. Otherwise, if everything checks out and you can negotiate a much better price, good luck with the purchase!

Here’s the seller’s description:

“Offered for sale is the very rare and desired VW Type 3 Squareback. 1600cc Fuel-Injected air-cooled engine, 4-Speed manual transmission.

The original interior, including floors, seats, headliner, dash, instrumentation, door panels, glass, etc… are all in excellent original condition. The steering wheel is an aftermarket sport wheel w/ Wolfsburg Crest center. (The original factory steering is with the car and remains in excellent condition as well, ready to be re-installed if the next owner wants the factory original look).

With Type 2 Buses in similar condition typically selling for $60k-$125, the Type 3 Squareback has moved into the enviable position of a more affordable authentic VW experience in a very usable wagon format. Type 3’s are among the most rare VW’s,yet parts and aftermarket support is just as robust of the far more common Beetle Type 1 models.

Here is your rare opportunity to acquire this Superb condition Type 3 Squareback (aka Variant as called in Germany).

A large part of the appeal of the Squareback is its voluminous amounts of storage compared to the beetle as the Air-cooled 4-cylinder boxer engine is a flat “suitcase” configuation which sits flat under the rear deck allowing for easy engine access, yet full use of the rear of the wagon for storage. This in addition to the full front trunk storage space under the front hood.

High book retail value on this Type 3 Squareback is currently at $47,500 with average book retail at $28,800. While this Type 3 Square back in it’s spectacular condition is well above average, I am asking $32.5K / OBO. These type 3’s are not only cool and fun, but many in the VW collector’s community turning to the, as a true collector vehicle on the rise leading to this seen growth in their values…

Don’t miss your chance to own this VW dream! These don’t come up too often, especially this nice!

While I prefer a cash sale, I am open to trade -or- partial trade + cash offers.

Right Price or No Effin Way: Do you agree or disagree with our price assessment?  Comment below and let us know!


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