1979 Ford Ranchero Brougham – $10,900
Malaise Monday collides with Trucking Tuesday as 1979 proved to be the final year for Ford’s half truck, half car Ranchero, and this top-of-the-line example currently listed here on Craigslist in Milford, Massachusetts features the most overused name during the era: “Brougham.” Checking the Hagerty Insurance Online Valuation Tool confirms this the second owner has their Ranchero Brougham priced between the #2 “Excellent” appraisal of $14,200 and the #3 “Good” estimate of $8,400. As a second data point, the Collector Car Market Review indicates the seller’s asking price falls between this guide’s #3 “Good” estimate of $7,950 and its #2 “Very Good” appraisal of $12,900.
With the Torino ending production after 1976, Ford restyled the 1977 Ranchero in line with the Ford LTD II mid-sized car line which replaced the former using the same platform. The same three models available since 1968 were still offered and the Ranchero could be ordered in quite a luxurious form. Engines fitted went up to the 400 cu in (6.6 L). Production ceased in 1979 with, among the traditional choices, a commemorative “1979½” model. Although Ford only produced the LTD II-based Ranchero for only three model years, this body style with stacked rectangular headlamps is among the most popular among collectors and many have been customized with easy-to-swap front clips from other mid-size Fords and Mercurys of the period.
By the late seventies, the combination of moving away from heavy body-on-frame construction with increasing government restrictions made car-based truck production, at least for the U.S. market, less attractive from a manufacturing standpoint. Meanwhile, purpose-designed light trucks had to meet much less stringent requirements for emissions and fuel economy. Ford saw the way the market was going and decided small light trucks were the wave of the future, beginning with the Mazda-built Courier pickup. This vehicle would be a “stepping stone” during which time Ford would develop their homegrown replacement, the Ranger.
This highly optioned Ranchero makes this Ute a very comfortable and practical cruiser that can serve double duty running trips to big box stores between car shows. If you are serious about buying this classic Ranchero, you can start the conversation by calling Jeff at (508) 498-5789. When you connect, please remember to mention you saw his Ford Ute featured here on GuysWithRides.com. Good luck with the purchase!
Here’s the seller’s description:
“Super nice 1979 Ford Ranchero Brougham. Top of the line Ranchero with power windows and seat. Tilt wheel, cruise, and CB radio. Finned alloy wheels. 351M engine, automatic and it runs and drives like new. Dual exhaust with flow master mufflers. Never any rust. Previously from Florida. Nice slick two-tone paint. Beautiful Brougham interior. Miles 113k. This truck is ready to drive and enjoy right now. Trades considered. Cars only.“
Show or go: what would you do with this Ranchero? Comment below and let us know!