Hero Shots: 1955 Willys Jeep CJ 3B – Sold?

by | May 2021 | Craigslist ClassiFINDS, Truckin Tuesday

May 31, 2021 Update – We just confirmed the listing for this “Classifind” expired, so with no replacement found we’re assuming this ride “Sold?” While this one got away, please reach out either by email or call Rudy directly if you’d like to be informed when we come across something similar.

If you really want your vehicle to “pop” from all of the other listings when you are selling it, in addition to following our “NOEL” rule for taking pictures, an added bonus is photographing your ride in a setting that potential buyers can see themselves using the vehicle in.  Photographers call these “Hero Shots”, and the seller of this restored civilian-duty 1955 Willys Jeep CJ-3B originally listed in May 2021 on Craigslist in Plymouth, Massachusetts (Cape Cod) nailed it. Specifically, potential buyers can picture themselves hopping into this Jeep, turning it around, and going for a sand excursion along the beach behind it. Well done!

Offered at $17,500 currently, comparing that price against the Hagerty Insurance Online Valuation Tool confirms the private seller has their CJ-3B priced between this guide’s #3 “Good” estimate of $13,800 and its #2 “Excellent” appraisal of $18,600.  Slightly more optimistic, the  Collector Car Market Review Online Tool reveals the seller’s ask falls between this guide’s #2 “Very Good” estimate of $11,100 and its #1 “Excellent” appraisal of $18,500.

The Willys CJ-3B replaced the CJ-3A in 1953, the same year Willys-Overland was bought by Kaiser Motors. The Kaiser parent company removed “Overland” from Willys Motors’ name. The CJ-3B introduced a higher grille and hood to clear the new Willys Hurricane engine. A four-speed manual transmission became optional in 1963, at an extra cost of $194. The turning radius was seventeen feet, six inches. By 1968, approximately 196,000 CJ-3Bs were produced, of which 155,494 were assembled in the U.S.

The CJ-3B was turned into the M606 military jeep (mostly used for export, through 1968) by equipping it with commercially available heavy-duty options, such as larger tires and springs, and by adding black-out lighting, olive drab paint, and a trailer hitch. Shipments of the M606 militarized version of the Jeep CJ-3B, exported for military aid under the Mutual Defense Assistance Program, accounted for a substantial percentage of the limited CJ-3B production in the 1960s.

In addition to the great Hero shots provided, we love this CJ-3B is painted in a bright yellow hue that we do not believe was offered in 1955 (please comment below and correct us if we are wrong). While the heating element is not connected currently, the open configuration and lack of insulation have us debating on how effective it would be anyway.

Here’s the seller’s description:

“1955 Willys CJ3B, In very good condition, 4-134 F Head Motor, Arena yellow. Recently serviced which includes the following work, new rear main seal, new oil pan gasket, new timing gasket, new front crank seal, re-sealed transmission and transfer case, new rear pinion seal, new rear differential fluid, new wiper motor, new carburetor, new fuel pump, new tie rod ends, repaired emergency brake, rebuilt brake master, new transfer case yolk, new front light sockets, and lights, cleaned fuel tank and re-plumbed fuel lines, new seat belts and new speedometer. Heating element is in place but not plumbed. Everything else works as it should.


Price reduced! Ready to move onto the next project!

Show or go: what would you do with this restored CJ-3B?  Comment below and let us know!


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