One Year Gone: 1946 Mercury Ford Canadian Custom Convertible – Sold?

June 11, 2021 Update – while this custom Mercury “Classifind” expired recently, given the seller’s past history we suspect may not actually be sold yet.  For now, we’re labeling this ride “Sold?” However, we will keep an eye out for an updated listing. In the interim, please reach out either by email or call Rudy directly if you’d like to be informed when we come across something similar.

May 6, 2021 Update – Another month and still no change on the $39,500 asking in this seller’s latest Craigslist ad.

April 5, 2021 Update – Another month and still no change on the $39,500 asking in this seller’s latest Craigslist ad.

March 3, 2021 Update – As their January ad was about to expire, the seller of this custom Mercury just posted a new listing with the same $39,500 asking price.

January 30, 2021 Update – Almost a year to the day we originally featured this custom Mercury, after assuming it had long since sold we came across a new listing with the same $39,500 asking price.

Modern Hot Rods often face two challenges.  The first is whether the builder limits the transfer of their personal tastes such that their creation can be sold in the future (the Chevillac we’ve featured on this site is a prime example).  The second is paint colors and other elements in vogue at the time of the build now themselves look dated.  That’s exactly what we have going on with this 1946 Mercury Custom Convertible last listed on Craigslist in May 2021 in Verona, New Jersey where the caretaker of the past 25 years is now offering their Canadian-built Hot Rod for $39,500.

Growing up in Buffalo, New York, and spending a portion of each summer on the Canadian side of Lake Erie, I enjoyed car spotting unique Canadian offerings such as Chevrolet Beaumonts (Chevelle) and Pontiac Parisiennes (Bonnevilles), so we’re not surprised to learn by this post-Mercury’s Canadian division used Ford bodies for 1946.  This was the first year of restarted car production following World War II, so without researching it makes a lot of sense Ford scrambled with whatever was readily available to fulfill pent-up demand.

By the pictures provided it appears this car was a quality build as it has survived 25 years and just over six thousand miles.  While many custom Hot Rod features incorporated into the body of this Hot Rod remain timeless, the purple paint scheme and gold-bezel Classic Instruments gauge cluster scream mid-nineties. We predict the seller will likely have to lower his price to attract a buyer, as they will likely want to invest in updating the paint scheme on this example.  However, if you love the color combination as is, this appears to be a quality build that is now likely very well sorted that you can still cruise around within style.  If you’re serious about buying this unique custom Merc, you can start the conversation by emailing the seller.  Good luck with the purchase!

Here’s the seller’s description:

“Full Custom Canadian Built 1946 Mercury. Canadian built Mercury’s used Ford Bodies. This full custom features Chopped Carson Style Top which folds down manually. This is a real Convertible and is all Factory Ford Steel. The Mercury has a Camaro Subframe with Power Steering Tilt Wheel and Power Brakes ( Discs On Front), Chevrolet 350 V8 with 3 2s, 350 Auto Transmission. Custom Features are Nosed and Decked, Shaved Doors, Louvered Hood, 47 Oldsmobile Grille, Dual Exhaust, Fender Skirts, Lakes Pipes, Dummy Spotlights, Frenched Dual 59 Cadillac Tail Lights, Frenched Antenna, Custom Wood Dash with Gauges, Le Carra Wood Steering Wheel, Ron Francis Wire Kit Installed. Mercury Owned And Insured By Me For Over 25 Years. Approximately 6400 Miles Since Car Was Customized In Canada.“

Show or Go: What would you do with this custom Merc?  Comment below and let us know!