Torino Truck: 1971 Ford Ranchero – Sold?

September 13, 2021 Update – We just confirmed the listing for this “Classifind” expired, so with no replacement found we’re assuming this ride “Sold?” While this one got away, please reach out either by email or call us directly if you’d like to be informed when we come across something similar.

Our love for Ford Rancheros extends to only two versions. Our first choice would be to add either a pre-1966 Falcon-based version. A close second would be a second-generation Torino-based example such as the 1971 project car originally listed in August 2021 on Craigslist in Montauk, New York (Long Island) appears to be a solid example reported to “Need work” offered at $5,300 currently. Comparing that price against the Hagerty Insurance Online Valuation Tool confirms the private seller has their Ranchero priced one hundred dollars less than this guide’s #4 “Fair” (Daily Driver) estimate of $5,300.  Interestingly, the  Collector Car Market Review Online Tool provides a different assessment as in this case the asking price falls between this guide’s #4 “Fair” estimate of $3,525 and its #3 “Good” appraisal of $7,100 before factoring in premiums for the 351 Cleveland V8 and other options.

The fifth-generation Ranchero was based on the redesigned-for-1970 Ford Torino mid-size line. Both the Torino and Ranchero featured a shallow-pointed grille and front end with smooth, somewhat more curvaceous lines influenced by coke bottle styling. A fourth trim option was made available in 1970. The Ranchero Squire was an upmarket trim package that featured a woodgrain applique similar to that found on the Country Squire station wagon. Like in previous years, all Torino trim and engine options could be ordered, including all-new Ram-Air 429 cubic inch V8 Cobra Jet or Super Cobra Jet engine with the new “shaker” hood scoop, so named because it was directly mounted to the carburetor and shook with the engine at idle. Also available was a stylish grille that featured hideaway headlamps, as well as an optional hood with an oversized scoop which was standard on Torino GTs. 1971 models are distinguished by a grille divided by a center section.  A minor but nevertheless important variation debuted with the 1970 model. Prior to 1970, no Ranchero had any interior badging identifying it as such. With the 1970 model came a “Ranchero” or “Ranchero GT” badge on the glove compartment rather than Fairlane or Torino badging.

The Osbourne Tramain YouTube Channel spotted this ’71 Ranchero tied in with other truck deals going on that year:

In addition to what appears to be a solid body, this Ranchero features factory air conditioning, power steering, and power brakes. You’ll need to ask the seller for interior pictures as non are currently supplied. Whichever direction they choose, it will be a good-looking UTE once complete. The buyer of this diamond-in-the-rough Ranchero can take it in one of several directions. 

Here’s the seller’s description:

“1971 ranchero
351 Cleveland,
Dual exhaust
Needs work“

Restore or drive as-is: what would you do with this Ranchero project?  Comment below and let us know!