Profit Potential: 1963 Willys-Jeep 6-230 4×4 Pickup – SOLD!
September 7, 2021 Update – This Willys, offered at only five thousand dollars, proves that pricing your classic correctly will lead to a quick sale. We confirmed the seller of this “Classifind” deleted their listing, so we’re now able to call this one “SOLD!” While this one got away, please reach out either by email or call us directly if you’d like to be informed when we come across something similar.
While the Willys-Jeep pickup body style had been around in the same basic format since 1947, 1963 was a milestone year for the truck’s new engine. That was the first full model year to feature the first post-World War II U.S.-designed mass-produced overhead cam (OHC) automobile engine. Known as Jeep’s Tornado powerplant, it was a 230.5 cubic inch (3.78 L) straight-six mill that replaced the flathead 6-226 Willys Super Hurricane in use since 1954. This driver-quality 1963 6-230 Willys-Jeep pickup originally listed in August 2021 on Craigslist in Denville, New Jersey (Morristown) appears to have its original Tornado engine still in place. Offered at $5,000, comparing that price against the Hagerty Insurance Online Valuation Tool confirms the private seller has their 6-230 pickup priced well below this guide’s #4 “Fair” (Daily Driver) estimate of $13,900. With prices of these on this rise, we predict this Willys-Jeep will not last long on the market.
Following World War II, Willys-Overland Motors decided to capitalize on the popularity of its military four-wheel-drive Jeeps by offering a line of heavy-duty pickup trucks starting in 1947. Rated for a one-ton capacity and a 118-inch wheelbase, buyers had the choice of a pickup truck, platform stake truck, chassis cab, or simply a bare chassis. Optional accessories included an engine governor, a power takeoff, and a pulley drive. It’s estimated over 200,000 of these trucks were manufactured between 1947 and 1965.
The YouTube Channel Saturday’s World features this early 1960s commercial touting all of the implements you could attach to the Willys-Jeeps at the time that turned them into versatile tractor alternatives:
Offered at only $5,000, Willys-Jeep appears to have a lot of potential for the next caretaker to actually make money on this truck if they are handy enough to complete the metal repair and most of the bodywork before a repaint. We hope the next caretaker chooses this path to restore this truck rather than turn it into a restomod or overland vehicle.
Here’s the seller’s description:
“Original truck, new seat, gas tank, leaf springs, shocks, tires, and tail lights.”
Restore or restomod: what would you do with this Willy-Jeep survivor? Comment below and let us know!