Lipstick Landau: 1977 Mercury Grand Marquis – Sold?

by | Dec 2021 | Craigslist ClassiFINDS, Malaise Monday

January 20, 2022 Update – While this “Classifind” expired recently, given the seller’s past history we suspect may not actually be sold yet.  For now, we’re labeling this ride “Sold?” However, we will keep an eye out for an updated listing. In the interim, please reach out either by email or call Rudy directly if you’d like to be informed when we come across something similar.

December 29, 2021 Update – The Internet and never forget a great ride. When we first featured this survivor quality 1977 Mercury Grand Marquis in July of 2021, the private seller wanted $13,500. After a nearly six-month absence, the seller once again listed the car for sale using the same pictures but this time asking $10,000. The revised asking price is more in line with market valuations.

August 1, 2021 Update – We just confirmed the listing for this “Classifind” expired, so with no replacement found we’re assuming this ride “Sold?” unless we come across a new listing for it.

Mercury’s Marquis was the badge-engineered cousin of Ford’s full-size LTD through the 1970s.  The Marquis however incorporated a number of Lincoln Towncar touches, particularly in the front-end design.  With its less formal roofline, the 1970s-era Two-Door Marquis was the choice for consumers who wanted the ride and handling of a Lincoln but preferred not to flaunt how much they could actually afford.  It’s amazing to see how many examples we find in low-mileage survivor form and this 1977 Grand Marquis originally listed in July 2021 in Port Jefferson, New York (Long Island) is our latest.  Currently offered at $10,000 (the original ask was $13,500), comparing that price against the Collector Car Market Review confirms the private seller has their Marquis priced $1,700 less than this guide’s #1 “Excellent” appraisal of $11,700.

Based on our experience, bright red over red leather is a much harder color combination to find on this vintage of Mercury Marquis than the typical browns, tans, and grays we come across. We would remove the aftermarket stereo the seller installed, paint the fender skirts that come with the sale, and then would plan to use this Land Yacht in Antique Automobile Club of America (“AACA”) Preservation Class judging and Touring events.

Here’s the seller’s description:

“1977 Mercury Grand Marquis
Grandmas Car
462 motor
60000 miles
nice shape runs great
power everything
power antenna
two radios switch to switch back to original radio
blue tooth radio amps and subwoofer
have a set of skirts but need to be painted

Show or go: what would you do with this Grand Marquis?  Comment below and let us know!


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