March 27, 2022, Update – We just confirmed the listing for this “Classifind” expired, so with no replacement found we’re assuming this ride “Sold?” While this one got away, please reach out either by email or call us directly

February 18, 2022 Update – The Internet and GuysWithRides.com never forget a classic ride. When we first featured this 48K mile ’73 Lincoln Mark IV two years ago, the seller’s original ask was $30,000. The lack of interest at such a lofty price finds him still trying to sell the car at the much more realistic ask of $10,500 today.

November 29, 2021 Update – While this “Classifind” expired recently, given the seller’s past history we suspect may not actually be sold yet.  For now, we’re labeling this ride “Sold?” unless we come across a fresh listing.

November 7, 2021 Update – While preparing our latest Malaise Monday updates, we noticed the private seller of this ’73 Lincoln Mark IV just lowered his asking price by another $500 to $13,000.

October 23, 2021 Update – While preparing our latest weekly Malaise Monday updates, we discovered a fresh listing for this 1973 Lincoln Mark IV. In the ad, the seller reduced their asking price by another one large to land at the current ask of $13,500.

September 17, 2021 Update – Both the Internet and Guys With Rides never forget a ride’s history. While preparing our latest Malaise Monday features, we came across a new listing for this ’73 Lincoln Continental Mark IV we first featured in early 2020 when the seller’s original ask was a “NEW!” (short for “New Effin Way!) Award-winning $30,000. Fast forward eighteen months and the seller’s current asking price of $14,500 is much more in line with current market expectation.

March 9, 2020 Update:  We’re pleased to see the private seller come back to market reality with the latest post to sell his 1973, 48K original mile Lincoln Continental Mark IV.  His original post won our “NEW!” (short for “No Effin Way!”) Award for asking a $30,000 price which was $7,000 more than the Hagerty Insurance #1 “Concours” estimate.  Nearly three months later, we find a fresh post by the seller asking a much more down-to-earth, yet still optimistic $18,000.   We’ve updated the link and the first paragraph analysis below.  Good luck with the purchase!

The current caretaker of what appears to be a striking 48K original mile 1973 Lincoln Mark IV originally listed in March 2020 in Reisterstown, Maryland has a much more understated post from his original post where called his car “a steal for $30,000 or best offer.” His latest listing shows a $19,500 decrease in asking price to $10,500 or best offer.  This Mark IV appear to be a very nice survivor example in a nice color combination, and a quick recheck of the Hagerty Insurance Online Valuation Tool confirms his revised asking price now falls between this guide’s #3 “Good” estimate of $9,700 and the #2 “Excellent” appraisal of $20,900.  As a second data point, the Collector Car Market Review Online Valuation Tool reveals the seller’s latest ask falls between this guide’s #2 “Very Good” estimate of $8,400 and its #1 “Excellent” appraisal of $14,350.

Ford’s Lincoln Division introduced its Mark IV for 1972 and produced the six-passenger passenger personal luxury coupe through the 1976 model year. This third generation of the Mark series grew in size over its Mark III predecessor.  While the Mark IV now shared a common chassis with Ford’s Thunderbird, the Continental featured its own exterior design from the windows down, hidden headlights, a radiator-style grille, and the latest version of the faux spare tire bulge on the trunk lid.  By 1973 all Mark IVs came equipped with a vinyl roof standard.  The change from using SAE Gross figure to NET horsepower combined with increasing emission controls saw the 460 cubic inch engine output drop from 365 to 212 horsepower.

The color combination of what appears to be Light Ginger Moondust over cream leather seats has stood the test of time well compared to other early seventies colors.  We like this 1973 example as it’s the last year featuring bumper-mounted tail lights and other than the opera windows is devoid of tacky add-on trim that appeared in later model years.  This is likely a very nice personal luxury cruiser you can drive in comfort to and from every show.  If everything checks out and you can convince the seller to come down a bit on price, we wish you good luck with the purchase!

Here’s the seller’s lastest description:

I HAVE A 73 LINCOLN MARK IV THAT IS IN VERY VERY GOOD SHAPE. IT STARTS AND RUNS LIKE NEW
ONLY 48-49 THOUSAND ORIGINAL MILE. BECAUSE OF THE CHIP SHORTAGE, SUPPLY SHORTAGE
ETC ETC THIS WOULD MAKE AN EXCELLENT CAR FOR TODAY. ASKING 10,500 OR BEST OFFER !

Here is the seller’s description from his November 2021 listing:

Here’s the seller’s original description from early 2020:

“HAVE A BEAUTIFUL ORIGINAL 48,000 MILE LINCOLN MARK 4 for sale. Runs Ride Like new and a steal for 30,000 or best offer! Exterior (sic) looks like never touched seat carpet shows no wear ! engine purrs and runs like a kitten ! A head-turner.“

Do you have a Lincoln Mark IV story you’d like to share?  Comment below and let us know!