Mopar Motivation: 1953 Willys Pickup Street Machine – $25,000

by | Sep 2022 | Classifinds, Truckin Tuesday

(To stop the slideshow and expand the pictures, click on the current photograph below)

From 1947 through 1965, Willys offered a Jeep pickup truck based on the CJ-2A. By 1953, the truck featured a modest 75-horsepower Inline-four Hurricane engine. We have a feeling the 440 cubic inch Mopar V8 stuffed into this 1953 Jeep Willys Pickup currently listed here on Craigslist in Dallas, Texas, puts out much more than that.

Currently offered for $25,000,, the analytics and search engine for the collector car market, confirms the ask is slightly below the one-year rolling average of this guide’s summary for first-generation Jeep Willys pickups produced between 1947 and 1965.  By clicking on the green dots in the graph below, you can navigate to each comparable car sold as a way to help you evaluate the price of the truck featured here:

As a second data point, the  Collector Car Market Review Online Tool reveals the seller’s ask falls between this guide’s #2 Very Good” estimate of $23,100 and its #1 “Excellent” appraisal of $37,300.

Willys introduced the Jeep Truck in 1947 as a 1-ton four-wheel drive truck with a wheelbase of 118 inches. It was available as a pickup truck, a platform stake truck, a chassis cab, or a bare chassis. A ¾-ton two-wheel drive version became available by 1949.  For 1950, Willys restyled the truck with the addition of a V-shaped grille with five horizontal bars. In 1951 the Hurricane IOE four-cylinder engine replaced the earlier flathead engine, increasing power from 63 to 72 horsepower.  Targeting small farmers looking for tractor-like capability in a truck, Willys offered optional accessories, including an engine governor, a power takeoff, and a pulley drive.

The Midwest Willys Jeep YouTube Channel features this vintage Willys Promotional film showing the versatility of their Jeep product line in the early 1950s:

Based on the pictures, this 1953 Jeep Willy Pickup appears to be a quality street machine build. We would like more pictures of the frame and suspension to confirm what other upgrades are in place to handle the 440 V8’s torque.

If you are serious about buying this Willys street machine, you can start the conversation by calling the seller at (682) 808-0494.  When you connect, please remember to mention you saw their Jeep pickup featured here on Good luck with the purchase!

Here’s the seller’s description:

“1953 Willys Truck with a built MOPAR 440. Not many of these trucks left, and none with an engine like this. This truck is very clean and in great shape. New tires and a few other parts as well. No trades or holds. FCFS. I don’t need help selling. No tire kickers. No scammers. No test drives without cash in hand. I only negotiate in person. I can answer your questions via email or phone at six 82 eight 08 0494

Show or go: What would you do with this 1953 Willys Jeep pickup?  Please comment below and let us know!


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