NEW! Award 105: 1979 Cadillac Coupe DeVille – Sold?

by | Sep 2022 | Classifinds, Malaise Monday, NEW Award

(To stop the slideshow and expand the pictures, click on the current photograph below)

October 9, 2022, Update – While the seller deleted this “Classifind” recently, given the seller’s history, we suspect may not actually be sold yet.  For now, we’re labeling this ride “Sold?” However, we will keep an eye out for an updated listing. In the interim, please reach out either by email or call Rudy directly if you’d like to be informed when we come across something similar.

September 24, 2022 Update – After a one-month pause following the deletion of their last listing, the private seller of this 1979 Cadillac Coupe DeVille just posted a fresh ad on Craigslist.  The seller’s elaborate description, pictures, and overly optimistic asking price of $35,500 all remain the same.

August 13, 2022, Update – While the seller of this “Classifind” recently deleted their latest listing, given the seller’s past history, we suspect it may not be sold yet.  For now, we’re labeling this ride “Sold?” However, we will keep an eye out for an updated listing.

August 4, 2022 Update – We’re not sure what is going on with this seller, but not only do they insist on replacing their ads every few days with a new listing, but in this latest update, the seller upped their asking price from $29,500 to $39,500. The original ask of $29,500 was well above the current market for Malaise-Era, downsized Cadillacs, so we’re not sure what the rationale would be for someone to raise their asking price by another ten large.

Red over white leather is simply a stunning color combination, especially when it’s highly detailed.  This restored 1979 Cadillac Coupe DeVille, originally listed in July 2022 and originally listed in September 2022 on Craigslist in Medford, Massachusetts (Boston), falls into that category as it’s clear from the pictures provided that no expense was spared during the restoration.

Unfortunately, as nice as their Deville is, the seller and his son are likely about to learn two hard lessons in the world of collector cars.  Specifically, putting top dollar into a car, not on collector’s short lists means you will likely not achieve a lofty asking price. Second, restoring a car that will then compete against many low mileage survivor examples will never help achieve the top dollar desired to recoup the investment.  The most desirable 1979 Cadillac DeVilles currently are the rare one-year-only Phaeton models, and even these in low mileage, unrestored survivor condition are only achieving low twenty selling prices.

Once offered for $35,500, Classic.com, the analytics and search engine for the collector car market, confirms the ask would be a new record well above the current rolling twelve-month average for fifth-generation Cadillac DeVilles produced between 1977 and 1984.  By clicking on the green dots in the graph below, you can navigate to each comparable car sold as a way to help you evaluate the price of the Cadillac featured here:

As a second data point, the  Collector Car Market Review Online Tool reveals the seller’s ask is nearly double this guide’s #1 “Excellent” appraisal of only $16,300. Consequently, we’re giving the seller our latest “NEW!” (short for “No Effin Way!”) Award for an asking price that’s simply not in line with the market currently for these cars.

1977 was Cadillac’s 75th anniversary and saw the introduction of the downsized DeVille coupes and sedans. These new cars featured a higher roofline, resulting in a vehicle that was over nine inches shorter, four inches narrower, and 1/2 ton lighter than the previous year, but with a larger trunk and more headroom and legroom. These were also the first DeVilles marketed without fender skirts over the rear wheels. The old door pull straps returned for 1977 and on. In 1977, Cadillac replaced the 190 horsepower 500 cubic inch V8 with a 180-horsepower 425 cubic inch variant of a similar design.

With bigger changes coming in 1980, the 1979 models saw few alterations, which included a new lightweight aluminum hood and a new grille design with a “Cadillac” script on the header above the grille. The “Phaeton” package, now priced at $2,029, was still available in three colors, but with two new replacement colors: “Western Saddle Firemist” (with leather interior in “Antique Saddle”) replacing the “Arizona Beige” and “Slate Firemist” (with leather interior in “Antique Gray”) replacing “Platinum Silver”. The d’Elegance package was back at $725, which included Venetian velour upholstery (in four colors) with a 50/50 split front seat, overhead assist handles, Tangier carpeting, and door pull handle, and “d’Elegance” emblems, among other niceties. In addition to the $783 “fuel-injection” option, there was also the choice of a 350 cubic inch LF9 Oldsmobile diesel V8 for $849. Coupe de Ville’s cabriolet package, priced at $384, was available in 17 colors. Production rose slightly to 121,890 for Coupe de Ville ($11,728), and 93,211 for Sedan de Ville ($12,093).

The PIX11 News YouTube Channel has this classic 1979 commercial featuring Luba Potamkkin hawking 1979 Cadillacs from Studio 54:

Between the stunning color combination and the high-quality repaint, this is a very good-looking 1979 Cadillac DeVille. Unfortunately for the seller, the asking price is simply not in line with the current market, and we predict we will see their asking price come way down before a buyer comes forward.

Here’s the seller’s description:

“Restored to Its Like New Condition! Just add a Blue Christmas Tree air freshener, and you’ll have the most Patriotic American-made car! My Dad came to America because of 2 rumors in Italy! Opportunity and Cadillacs! America came through on both! Completely dismantled and professionally restored to its Like New Condition in 2013 and preserved for almost a Decade! Including a $10,000 paint job alone! WOW! Another $30,000 on the engine, transmission, entire interior, and everything else under the sun! What was the previous owner thinking? My God! That’s $40,000 before my Dad got his hands on it! Got to admire that! No cutting corners there! During that time, it was driven only 500 miles! That’s right, driven only 500 miles in almost a decade & stored in a heated and air conditioned garage! A Cadillac deserves its own house! Don’t you think? I do! All Trim, Bumpers, Mirrors, Doors, Hood, Trunk, Body, Entire Interior, Engine, Transmission etc. professionally dismantled and completely restored. Upon awakening in 2021, countless time and money was invested to give this sleeping beauty a proper awakening! Double espresso style! It’s costly getting a Grizzly Bear out of Hibernation! What was my Dad thinking ? Good Lord! Its expensive owning a Cadillac! Including a New Intertwined A.C and Heating system, New Driver and passenger power seat motors, rails, switches, New tires, New windshields washer fluid pump, new power antenna and a Completely new front end suspension allowing for tight handling and the smoothest ride imaginable! ! This Miracle has Every single option functioning as it did in 1979 when it rolled off the assembly line! Unbelievable! Possibly the nicest in existence! Who am I trying to kid? It is the nicest ! Period ! Spent its life in Florida up until 2013. In which it was professionally restored by the (Best) and preserved in Kentucky until 2021. Boston’s Little Italy gives this Beauty standing ovations as it strolls up and down its main drag! Especially at night when it’s sporting its functional vinal roof opera lights and right and left top fender Tricolor (Blue, green and white) turn signal indicators as well! What a show off this Caddy is! (You would think it has a mind of it’s own! I might just call it Christine!) Tourists from all over the world can’t get enough footage! Ideal for Show Off Extroverts! These pictures are just a tease of what’s to come! Zero rust or Salt exposure! Those are four letter bad words were I come from! I should have my mouth washed out with soap! Not a single interior seating wrinkle anywhere! What else would you expect from our family ? We don’t like wrinkles either! Cadillac’s best 425 engine runs as it should and the transmission shifts properly! Carburetor is adjusted and functioning perfectly! Both keys, all manuals, Extra original inflatable spare tire and a Spare set of 4 matching Florida Mint condition wired hub caps with locks and key included as well ! (What a guy!) My Dad and I are often told we are quote : Great People! I agree! Wont find a better seller in the world ! However, don’t take my word for it. Come meet us and my wonderful Dad from Italy will welcome you with fresh garden tomatoes at the door! Museum quality! Not a dealer! Private sale! My Dad’s favorite car as a younger middle-aged man was his new 1979 Red Cadillac Coupe DeVille, which he regrettably sold after 20 years of pleasure! The very next day, he began searching for a clone! Finally, after another 20 years he found his dream car Again! He’s at peace with the fact that his Dream came true non the less! However, he’s come to the realization that he simply isn’t the young man he used to be and has decided to pass the torch! Thousands invested just to get this southern bell transported up North! New England’s never seen such a Gem! It’s no surprise that this Time Capsule gets the attention Elvis Presley did in Vagas back in the 70’s ! It needs its own security when venturing out ! Forewarned !

Show or go: What would you do with this restored 1979 Cadillac DeVille?  Please comment below and let us know!

1 Comment
  1. Steve

    He obviously doesn’t want to sell it.

    Reply

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