Different DeVille: 1994 Cadillac Concours 64K – NOW $4,900

by | Feb 2024 | Craigslist ClassiFINDS, Free For All Friday

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February 6, 2024 Update – The seller replaced their first expired Craigslist ad we are aware of with a fresh listing. While the pictures and description carry over into the new ad, the seller elected to increase their asking price from $4,500 to $4,900.

January 19, 2024 Update – The seller lowered their asking price in their soon-to-expire Craigslist ad by another one thousand dollars to land at the revised asking price of only $4,500. That’s nearly half of the seller’s original $7,500 ask.

January 6, 2024 Update – The seller lowered their asking price from $7,500 to $5,500 in their existing Craigslist ad.

Who among us has ever encountered a classic car for sale that immediately took them back to when the car was brand new? This Garnet Red over oyster leather 1994 Cadillac DeVille Concours for sale, first spotted on Craigslist in Sparks, Nevada, in December 2023, had that effect on me. During that time, my in-laws enjoyed buying new Cadillacs every time the company updated their full-size models.  While their stunning White over Blue Leather 1990 Cadillac Fleetwood was in like new condition with only 30,000 miles, they ordered a new-for-1994 DeVille Concours in the same color combination. The V8 power and the color combination were about the only two things these DeVilles had in common, as the Concours was a radical departure from the typical Cadillacs that preceded it.

When the dealership insulted my in-laws with a low-ball trade-in offer of $13,500, I offered to buy their 1990 Fleetwood for that.  I owned that wonderfully comfortable car for three years, and the 200-horsepower 4.9 Liter V8 never gave me a lick of trouble. I bring it up as using the 1990 Fleetwood as my daily gave me a comparison every time we drive around with our inlaws in their 1994 DeVille Concours. The latter’s Northstar V8 was much more powerful.  While still very comfortable and luxurious, the interior did so in a more toned-down, Mercedes-like way.  They kept that 1994 Concours for six years before trading it in with just under 50K miles on a then all-new 2000 eighth-generation DeVille.  Despite internet rumors to the contrary, the Northstar V8 in that car never gave them any trouble.


In hindsight, I wish I had bought and subsequently kept their 1994 DeVille Concours when they were ready to trade it in.  While perhaps not as elegant as my 1990, I preferred driving the 1994 Concours as the power and handling were on par with Mercedes of the period.  By the early 1990s, Cadillac continued to struggle to lure younger buyers to replace their traditional customer base, who were continuing to age out of driving.

One of Cadillac’s better efforts to do this was when Cadillac redesigned the front-wheel-drive Sedan DeVille, forgoing the C body shared with the Oldsmobile Ninety-Eight and the Buick Park Avenue, instead using a lengthened version of GM’s front-drive K-platform shared with the Seville. The restyled Sedan Deville, later marketed simply as the Deville, used a 113.8-inch wheelbase and featured a 15 cubic feet trunk and 117.5 cubic feet of passenger volume. Replacing the previous generation’s DeVille Touring Sedan, the DeVille Concours was available with the new 270 horsepower LD8 Northstar V8. Most importantly, the Concours featured an adaptive, continuously variable road-sensing suspension initially marketed as CVRSS and later as MagneRide, a first on the DeVille series.

Despite promising reviews from the automotive press, most seventh-generation Cadillac buyers opted for the more traditional base DeVille.  Consequently, Cadillac only made the DeVille Concours for five model years, making them a rare commodity to find today.  The Garnet Red Metallic example featured here is a two-owner Concours with only 64K original miles.

Currently offered for $4,900 (the original ask was $7,500), Classic.com, the analytics and search engine for the collector car market, confirms the ask aligns with this guide’s six-month results for all seventh-generation Cadillac DeVilles produced between 1994 and 1999.  By clicking on the green dots in the graph below, you can get a sense of what comparable examples sold for recently:

As a second data point, the downloadable 2023 Old Cars Price Guide Big Book confirms the seller’s ask falls between this guide’s #3 “Very Good” estimate of $6,980 and its #2 “Fine” appraisal of $10,850 for a completely stock example.

The 1994 Cadillac DeVille Concours represented the pinnacle of luxury and performance within the Cadillac DeVille lineup during that era. This premium sedan showcased a blend of advanced technology, sophisticated design, and a powerful drivetrain, making it a standout option in the luxury automobile market of its time.

Under the hood, the 1994 DeVille Concours featured a formidable powerplant, the 4.6-liter Northstar V8 engine. This engine was a technological marvel, incorporating four overhead camshafts and 32 valves, a design that was cutting-edge for its time. The Northstar engine was capable of producing 270 horsepower and 300 lb-ft of torque, providing the DeVille Concours with an impressive combination of power and smooth performance. It utilized advanced features like electronic sequential fuel injection and a dual-plenum intake manifold to optimize fuel delivery and enhance overall engine efficiency.

The performance of the DeVille Concours was further elevated by a refined suspension system. It employed a MacPherson strut front suspension and a multi-link rear suspension, contributing to a smooth and comfortable ride while maintaining precise handling. The suspension was complemented by a speed-sensitive variable-assist power steering system, enhancing maneuverability at varying speeds.

Power from the Northstar engine was transmitted to the front wheels through a sophisticated four-speed automatic transmission. This transmission featured electronic controls for precise and seamless shifting, adapting to driving conditions for optimal performance. The combination of a powerful engine and a well-engineered transmission contributed to the DeVille Concours’ impressive acceleration and cruising capabilities.

The exterior design of the 1994 Cadillac DeVille Concours embodied classic luxury with a modern touch. It featured a distinctive waterfall grille adorned with the iconic Cadillac emblem, flanked by sleek, elongated headlamps. The body showcased clean lines and a smooth profile, with integrated chrome accents adding elegance. The attention to detail extended to the refined chrome door handles and side mirrors, enhancing the vehicle’s overall aesthetic appeal.

Inside the cabin, the DeVille Concours offered a luxurious and spacious environment. Plush leather upholstery adorned the seats and interior surfaces, providing a comfortable and upscale atmosphere. The driver and passengers were surrounded by woodgrain accents and brushed metal trim, creating a refined and sophisticated ambiance. The interior design emphasized ergonomic comfort, with power-adjustable seats, automatic climate control, and a comprehensive dashboard layout that featured a digital instrument cluster and a center console with intuitive controls.

The 1994 DeVille Concours incorporated various advanced technological features for comfort and safety. The vehicle boasted a premium audio system, often equipped with a cassette player or an optional CD player. Automatic climate control allowed occupants to set and maintain their preferred temperature, while power-operated windows and mirrors added convenience.

Regarding safety, the DeVille Concours was equipped with anti-lock brakes (ABS) for enhanced stopping power and traction control to optimize performance in challenging driving conditions. Dual airbags and side-impact door beams further reinforced the vehicle’s commitment to occupant safety.

The 1994 Cadillac DeVille Concours represented a harmonious blend of powerful performance, luxurious design, and advanced technology. Its Northstar V8 engine and sophisticated suspension system delivered a driving experience that combined comfort and performance. The attention to detail in both exterior and interior design, as well as the incorporation of advanced technological features, solidified the DeVille Concours as a flagship luxury sedan in its time.

The Library of Old Car Ads YouTube Channel features this 1994 Cadillac DeVille Concours TV commercial:

Based on the pictures, this red for sale appears to be a quality restoration.  We would ask for pictures of the truck and undercarriage to confirm the restoration work’s quality and whether the restoration involved any rust repairs. The seller provides detailed shots of the restored and rebuilt engine bay in their video provided.

If you are serious about buying this DeVille Concours, you can start the conversation by using the contact information provided by the seller in their Craigslist ad.  When you connect, please mention that you saw their Rad Era Cadillac featured here on GuysWithRides.com. Good luck with the purchase!

Here’s the seller’s brief description:

“Original garage beauty. 1994 Cadillac Concourse. 64,000 miles. Loaded. As new. Over 20mpg. No trades/cash-only sale. 2nd owner.

Show or go: What would you do with this survivor-quality 1994 Cadillac DeVille Concours for sale? Please comment below and let us know!


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