30 Months Gone: 1953 Mercury Monterey Woody Wagon – STILL $35,000

by | Apr 2024 | Craigslist ClassiFINDS, Wagon Wednesday

April 16, 2024 Update – The seller of this ’53 Mercury Woodie wagon we’ve been tracking the sale of since October 2021 posted a fresh Craigslist ad.  In it, the seller provides two new pictures of the interior and one of the engine compartment featuring its final-year flathead V8.  while the seller continues with their already lowered $35,000 asking price, they are now requesting potential buyers to make an offer.

April 10, 2024, Update – We confirmed the listing for this “ClassiFIND” expired, so with no replacement found, we’re assuming this ride is “Sold?” unless we come across a replacement ad.

February 13, 2024 Update – The seller replaced the third Craigslist ad we are aware of with a fresh listing. The description, pictures, and already-lowered $35,000 asking price carry over.

January 9, 2024 Update – The seller replaced the second Craigslist ad we are aware of with a fresh listing. The description, pictures, and already-lowered $35,000 asking price carry over.

December 2, 2023 Update – The Internet and GuysWithRides.com never forget a cool ride offered for sale.  Shortly after we first featured this 1953 Mercury Monterey Woodie Wgaon for sale in the fall of 2021, we assumed the car’s expired and unreplaced Craigslist ad meant the car quickly sold for the original asking price of $40,000. Fast forward two years later and we found the same seller is offering their Mercury once again, only this time with a $35,000 asking price.

November 2, 2021 Update – We just confirmed the listing for this “Classifind” expired, so with no replacement found, we’re assuming this ride “Sold?” until we come across a replacement listing.

1953 proved to be the final year of production for two key Ford offerings. In addition to the company’s venerable flathead V8 bowing to the Ford new overhead-valve “Y-Block” engine in 1954, 1953 was the final year Ford produced wood-framed station wagon bodies. A prime example is this slightly modified Black 1953 Mercury Monterey Woody Wagon for sale, originally listed in October 2021 on Craigslist near Sacramento, California.

Currently offered for $35,000 (the original ask was $40,000), comparing that price against the Hagerty Insurance Online Valuation Tool confirms the private seller has their Monterey priced between this guide’s #2 “Excellent” estimate of $26,500 and its #1 “Concours” appraisal of $41,600.  Similarly, the Collector Car Market Review Online Tool reveals the seller’s ask falls between this guide’s #2 “Very Good” estimate of $32,300 and its #1 “Excellent” appraisal of $42,900.

The 1953 Mercury Monterey station wagon stands as a classic example of mid-20th-century automotive design, blending elegance, functionality, and a touch of the American spirit. This iconic vehicle, produced by the Ford Motor Company under its Mercury brand, epitomizes the automotive styling trends of the early 1950s while delivering practicality for families on the move. Benefitting from a complete redesign launched for the 1952 model year, The Mercury Monterey became a separate series from the base Custom line. The heater and vent controls were changed to levers and placed on a plane set perpendicular to the dash behind the steering wheel. A station wagon bowed for 1953, the same year a Siren Red Monterey Convertible became Ford’s forty-millionth car produced.

The 1953 Mercury Monterey station wagon boasted a distinctive exterior that reflected the prevailing design sensibilities of the era. The vehicle featured a robust and elongated body, characterized by a prominent front grille that exuded a sense of strength and sophistication. The chrome accents on the grille and the front bumper added a touch of glamour, contributing to the car’s overall aesthetic appeal.

The station wagon’s bodylines were graceful, with a sleek roofline that extended to the rear, providing ample space for passengers and cargo. The tailgate, a defining feature of station wagons, was hinged at the bottom, allowing it to swing down for easy loading and unloading of luggage and gear.

The vehicle’s suspension system was tuned for comfort, emphasizing providing a smooth ride for the occupants. This made the Mercury Monterey station wagon a popular choice for long-distance travel and family road trips.

Stepping inside the 1953 Mercury Monterey station wagon revealed a well-appointed interior catering to its occupants’ comfort and convenience. The spacious cabin accommodated passengers with comfortable seating, upholstered in high-quality materials that added a touch of luxury.

In terms of features, the vehicle was equipped with amenities that were considered advanced for its time. The dashboard featured a set of analog gauges providing essential information to the driver. The availability of optional features like air conditioning and power windows showcased Mercury’s commitment to delivering a premium driving experience.

The station wagon’s primary appeal lies in its versatility as a family vehicle. The rear cargo area was expansive, providing ample space for luggage, groceries, and anything else a family might need for their journey. The rear seat could be folded to create an even larger cargo space, adding to the station wagon’s utility.

With its downward-swinging mechanism, the tailgate design made loading and unloading cargo a straightforward process. This feature further enhanced the vehicle’s practicality, making it a popular choice among families and individuals with active lifestyles.

The 1953 Mercury Monterey station wagon left an indelible mark on automotive history, representing an era when cars were practical and stylized with a distinctive American flair. Its timeless design and functional features have made it a sought-after classic among collectors and automotive enthusiasts.

The 1953 Mercury Monterey station wagon stands as a testament to the ingenuity and craftsmanship of mid-20th-century American automobile manufacturing. Its elegant exterior, powerful engine, comfortable interior, and versatile cargo space all combined to create a vehicle that encapsulated the spirit of its time. Today, this classic station wagon remains an icon, reminding us of an era when cars were more than just modes of transportation—they were symbols of style, innovation, and the open road.

While we couldn’t find any suitable ’53 Mercury videos, check out this 1954 extended Mercury commercial pitched on the Ed Sullivan Show. Video courtesy of the Wanderer Tavares YouTube Channel:

Featuring a 12-volt conversion and a rebuilt FlatHead V8, this appears to be a driver-quality example you can enjoy in between fixing the heater fan and noisy speedometer.

Here’s the seller’s current description:

1953 Mercury Monterey Stationwagon 9 passenger. rebuilt flathead 3 speed with overdrive. new maple wood new chrome, new paint, deluxe interior , . deluxe steering wheel. .duel exhaust with headers . for details. woodie club member for over 40 years. MAKE OFFER”

This is the seller’s 2024 description:

“1953 9-passenger Station wagon. The last year of the real maple wood. Last year of the Flathead engine. Completely rebuilt engine with Red’s headers. Overdrive transmission with Mercomatic hi-gear rear end. Complete correct reupholstry. The belt line woodgrain was color-matched and could be the most correct 53 in existence. I worked 20 years on this on and off and never used. I’ve lowered the price several times. I seem to have a Hanger with a few too many old cars.”

Here’s the seller’s original 2021 Description:

“1953 Mercury Monterey. The last year of the real wood wagon. Maple. The Flathead engine was rebuilt. Overdrive transmission with a higher ratio rear end. Converted to 12 volts. The interior was restored except for the 3rd seat, which is nice but not inside the car. It’s a rare radio delete. Deluxe steering wheel. issues are no heater motor and a noisy speedometer. Our driving days are coming to an end and I’m supposed to have fewer vehicles, I might be interested in a trade deal.”

Show or go: what would you do with this restored ’53 Mercury Woodie Wagon for sale?  Please comment below and let us know!

2 Comments
  1. Russ Hunt

    Just read the entire ad for this ’53 Mercury wagon and don’t see any contact info anywhere. Is it me?

    Reply
    • Guys with Rides

      Hi Russ, for any of our Craigslist ClassiFINDS, you need to click on the bold text description of the car. In this case it’s the “Black 1953 Mercury Monterey Woody Wagon for sale” text above. Clicking on that will take you to the Craigslist ad where you can reach out to the seller directly. Please let us know if you still have trouble.

      Reply

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