Color Change: 1968 Plymouth Roadrunner 43K – $32,000 FIRM

by | May 2024 | Craigslist ClassiFINDS, Free For All Friday

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Certain colors have a way of coming in and out of fashion.  Gold is at the top of that list.  A popular color option in the late 1960s, it quickly fell out of favor until it regained popularity in the 1980s.

When Pontiac started the muscle car craze with the 1964 LeMans-based GTO option package, it was a bare-bones, performance-first muscle car for an entry-level price.  Other automakers jumped on the muscle car bandwagon.  Muscle car scope creep quickly ensued when auto company marketers quickly realized they could load their muscle cars with comfort and convenience options designed to boost their profit margins at the expense of added weight.

Fast forward to 1968, and Plymouth realized many enthusiasts shopping for a muscle car still wanted bare-bones, lightweight performance at an entry-level price.  Plymouth’s launch of the 1968 Road Runner with a base price under $3,000 resonated with muscle car buyers.  Plymouth developed the Road Runner to market a lower-priced, basic trim model to its upscale GTX that initially was only available in the pillared two-door pillared-coupe body style.

This Go Mango 1968 Plymouth Roadrunner for sale, first spotted on Craigslist in Jamestown, New York (Buffalo) in May 2024, is a numbers-matching example featuring a color change from its factory-applied Gold to a much more popular shade of orange.  Beyond the color change, this Plymouth Roadrunner for sale appears to be a nice driver-quality example featuring its original 383 big block mated to a column-shifted 727 TorqueFlite automatic.

Currently offered for $32,000,, the analytics and search engine for the collector car market, confirms the ask aligns with this guide’s six-month results for all 1968 Plymouth Roadrunner non-Hemi powertrains.  By clicking on the green dots in the graph below, you can get a sense of what comparable examples sold for recently:

As a second data point, the  Collector Car Market Review Online Tool reveals the seller’s ask falls between this guide’s #4 “Fair” estimate of $19,650 and its #3 “Good” appraisal of $33,400 with no adjustments for power train or convenience equipment.

The 1968 Plymouth Roadrunner emerged as a roaring beast on the American automotive landscape, embodying the muscle car ethos with its raw power and unapologetic attitude. Introduced as a no-frills, high-performance option in Plymouth’s lineup, the Roadrunner quickly captured the hearts of enthusiasts and became an icon of the era.

At the heart of the Roadrunner lay its legendary powertrain options. The standard engine was a robust 383 cubic-inch V8, delivering a formidable punch with 335 horsepower. However, the true magic lay in the optional powerplants, including the revered 426 Hemi and the 440 Super Commando, which churned out astonishing levels of horsepower and torque, propelling the Roadrunner to blistering speeds and cementing its status as a street-racing legend.

Visually, the Roadrunner was unmistakable, with its bold, aggressive styling and distinctive Road Runner cartoon character decals adorning its flanks. Its no-nonsense design eschewed unnecessary ornamentation in favor of a focus on performance and speed. The iconic “beep-beep” horn, borrowed from the cartoon character, added a touch of whimsy to an otherwise serious performance machine.

Inside, the Roadrunner continued its no-frills approach, featuring a Spartan yet functional interior designed for one purpose: driving pleasure. Bucket seats, a minimalist instrument panel, and a no-nonsense steering wheel emphasized the car’s performance-oriented nature, while available amenities such as air conditioning and premium audio systems provided a touch of comfort for those inclined to use the Roadrunner as a daily driver.

The 1968 Plymouth Roadrunner was more than just a car; it was a symbol of an era defined by speed, power, and rebellion. Its enduring legacy continues to resonate with automotive enthusiasts, who cherish its unbridled performance and unmistakable character as a true American muscle car icon.

The seller provides this video of their 1968 Plymouth Roadrunner on their YouTube Channel:

Based on the pictures provided, this Go Mango 1968 Plymouth Roadrunner for sale appears to be a great driver quality example. Beyond the color change, purists could turn the “Day Two” header and Holly Double Pumper modifications back to stock, if desired.  The minor bubbles shown near the windshield header hint the the vinyl top may be original to the car, which is circumstantial evidence supporting the Roadrunners’ 43,300 original miles.

If you are serious about buying this Roadrunner, you can start the conversation by using the contact information provided by the seller in their Craigslist ad.  When you connect, please mention that you saw their Plymouth Muscle Car featured here on Good luck with the purchase!

Here’s the seller’s description:

“1968 Plymouth Roadrunner, numbers matching, comes with original fender tag, build sheet, and protecto plate. It has its original 383 Big block, 727 torqueflight automatic transmission, column shift, 8.75 rear differential. No rust, very solid. Paint color is Chrysler Go Mango (same as Vitamin C). Paint is not original to the car, it was originally gold. Paint is good without any major chips or dings. Car runs good, mileage is 43,300 and appears to be original. Engine runs strong and transmission shift smooth. Brakes are newer, stops good. Interior is very nice and all lights, radio, and gauges work great. Car drives straight and is not a rattle trap. Nice solid car but it is not without some relatively minor issues.

Complete Video here:

Here are all the issues I am aware of: It has a big exhaust leak near the header collectors. The mufflers are good but the exhaust system is showing its age and may need to be replaced. Has usual minor valve cover seepage and oil pan seepage but isn’t leaking oil badly. Headers are fine but are ratty looking. The carburetor on it is a Holley 850 double pumper that works just fine but I think it’s too much carb for the engine. There is some small bubbles under the vinyl top near the top edge of the windshield but is mostly in very nice condition. Inside the trunk is a little ratty looking but solid. $32,000 FIRM. Don’t bother trying to offer me less.

Show or go: What would you do with this driver-quality 1968 Plymouth Roadrunner for sale? Please comment below and let us know!


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