Gorgeous Goat: 1968 Pontiac GTO Convertible – SOLD!

by | May 2024 | Craigslist ClassiFINDS, Topless Thursday

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June 20, 2024, Update – We confirmed the seller of this “ClassiFIND” deleted their listing, so we can now call this one “SOLD!” While this one got away, please reach out either by email or call us directly if you’d like to be informed when we come across something similar.

“Coke bottle” styling was all the rage at General Motors (“GM”) in the mid-to-late 1960s. The GM division that leveraged Coke Bottle styling the most was Pontiac, particularly on its Firebird and Lemans car lines. When GM launched the second-generation mid-sized “A” body platform for the 1968 model year, Pontiac versions of it came in Tempest, LeMans, or GTO in a number of different body styles ranging from two-post coupe, to hardtops, convertibles, and station wagons.

Of all the GM “A” Body variants for 1968, Pontiacs were the most curvaceous, with clear Coke bottle accents forming the sides of the cars featuring semi-fastback styling. Compared to the first-generation A Body cars, GM downsized the second-generation cars.  First, GM engineers shortened the wheelbase to 112.0 inches on all two-door models for 1968.  They also reduced overall length by nearly six inches, while height dropped half an inch. Despite these changes, the car’s weight increased by approximately seventy-five pounds. For 1968, Pontiac abandoned the familiar vertically stacked headlights in favor of a horizontal layout, but made hidden headlights available at extra cost. The concealed headlights were a popular option. The signature hood scoop was replaced by dual scoops on either side of a prominent hood bulge extending rearward from the protruding nose.

A unique feature was the body-color Endura front bumper. It was designed to absorb impact without permanent deformation at low speeds. Pontiac touted this feature heavily in advertising, showing hammering at the bumper to no discernible effect.  Powertrain options remained the same as in 1967, but the standard GTO engine’s power rating rose to 350 horsepower at 5,000 rpm. Concealed windshield wipers, which presented a cleaner appearance hidden below the rear edge of the hood, were standard on the GTO and other 1968 GM products after being introduced initially on 1967 full-size Pontiacs. A popular option introduced during the 1967 model year was a hood-mounted tachometer, located in front of the windshield and lit for visibility at night.

This Primavera Beige 1969 Pontiac GTO Convertible for sale, first spotted on Craigslist in Lomita, California (Los Angeles) in May 2024, is a numbers-matching example in a rarely-seen color combination featuring the desirable combination of an Endura bumper, a hood-mounted tachometer, and optional hidden headlights.  While the original owner opted for the standard 350 horsepower 6.6 Liter V8, they made the wise choice to select the optional four-speed manual transmission on the order sheet.  Not clear from the seller’s description is whether their GTO is a survivor car or if it benefits from any restoration work.

Last offered for $49,500, Classic.com, the analytics and search engine for the collector car market, confirms the ask aligns with this guide’s six-month results for all second-generation Pontiac GTO body styles and powertrains produced between 1968 and 1972.  By clicking on the green dots in the graph below, you can get a sense of what comparable examples sold for recently:

As a second data point, the  Collector Car Market Review Online Tool reveals the seller’s ask falls between this guide’s #2 Very Good” estimate of $43,400 and its #1 “Excellent” appraisal of $62,000 before factoring in a seven percent adjustment for the desirable four-speed manual transmission.

The 1968 Pontiac GTO Convertible, a quintessential American muscle car, epitomizes the pinnacle of performance and style from that era. Even when equipped with the standard 400 cubic inch V8 engine and a 4-speed manual transmission, the second generation GTO represents the epitome of muscle car performance, delivering an exhilarating driving experience that has left an indelible mark on automotive history.

Under the hood lies the beast’s heart: a robust 400 cubic inch (6.6-liter) V8 engine. This engine, renowned for its power and durability, was a testament to Pontiac’s engineering prowess. Featuring a cast-iron block and cylinder heads, it was designed to withstand the rigors of high-performance driving while delivering relentless power output. With a compression ratio of around 10.75:1, this engine produced 360 horespower at 5000 RPM and a torque of 445 lb-ft of torque at 3400 RPM. These figures translated to blistering acceleration that left enthusiasts yearning for more.

Paired with the legendary V8 powerplant was a standard three-speed manual transmission. However, most GTO buyers opted for the more robust 4-speed manual transmission. This transmission allowed drivers to extract every ounce of performance from the engine. Featuring a fully synchronized design, it facilitated seamless gear changes, enabling the driver to harness the engine’s power across the rev range effortlessly. The combination of the potent V8 engine and the manual gearbox endowed the 1968 Pontiac GTO Convertible with excellent performance capabilities, ensuring a visceral driving experience that enthusiasts still reminisce about to this day.

In terms of design, the 1968 Pontiac GTO Convertible exuded an aura of aggression and sophistication. Its sleek and aerodynamic bodylines, characterized by its iconic “Coke bottle” shape, enhanced its visual appeal and contributed to its performance prowess. The convertible variant added a touch of elegance and freedom, allowing occupants to experience the thrill of open-top motoring while basking in the car’s unbridled power and presence.

The interior of the GTO Convertible was designed with both comfort and performance in mind. Pontiac’s famously rebranded Naugahyde vinyl interiors as “Morrokide,”, which proved to be a durable material, if somewhat hot to the touch in convertible applications.  Bucket seats upholstered in premium vinyl offered ample support during spirited driving maneuvers, while a well-appointed dashboard layout provided easy access to essential controls and instruments.

The 1968 Pontiac GTO Convertible was a force to be reckoned with on the road. Its potent V8 engine delivered exhilarating acceleration, propelling the car from 0 to 60 mph in just over 6 seconds, with a top speed approaching 140 mph. While the GTO’s straight-line performance continued to be class-leading, handling was on-par with most nose-heavy, bias-ply-tire-equipped American cars of the period.

In conclusion, the 1968 Pontiac GTO Convertible represents the epitome of American muscle car engineering. With its formidable performance, striking design, and exhilarating driving dynamics, it continues to captivate enthusiasts and collectors alike, earning its rightful place in automotive history as a true icon of the golden age of muscle cars.

The Ron Peters YouTube Channel features this famous 1968 Pontiac GTO commercial demonstrating the brand’s new dent resistent “Endura” front bumper:

Unfortunately, the seller’s description of their Primavera Beige over black 1968 Pontiac GTO convertible for sale does not confirm whether their car is survivor quality or whether it benefitted from a restoration at some point.

If you are serious about buying this GTO convertible, you can start the conversation by using the contact information provided by the seller in their Craigslist ad.  When you connect, please mention that you saw their Pontiac Muscle Car featured here on GuysWithRides.com. Good luck with the purchase!

Here’s the seller’s description:

“1968 GTO convertible with all factory components still in tact. Matching numbers 400 block and Muncie 4speed transmission.
I have PHS documents, this is a real GTO convertible w/ factory 4speed.
The top is new and hydraulic pumps function flawlessly. Starts up easy and drives great with working factory choke, recently rebuilt engine & factory Quadrajet carburetor.
Message me with any questions or if you wanted to come take a look.

-Heads Casting Date: L087 – L= Dec 08th 67
-Trans/Block ID/Stamping: 313060 WT (manual trans), Matches VIN
-Quadrajet 4B # 28263VD 1699 – service replacement, 169th day of 69
-Intake Manifold: 9790140 (late 67, early 68 production)
-Full PHS Documentation
-1 of less than 3,116 produced in 1968 w/ 400 STD & Manual Transmission

Body Tag:
68-24267 – 1968 GTO convertible
12D build code – 12 month, 4th week (1967)
223 – Black interior
T – Exterior color Primavera Beige Poly
2 – Top color Black
PON – Pontiac Michigan build

Maintenance Just completed
-Oil change w/ Zinc additive
-Cooling System Flush
-Spark Plugs
-Distributor Cap, Rotor & Wires

Located in Lomita, CA 90717
$49,500 or best offer.

Show or go: What would you do with this 1968 Pontiac GTO convertible for sale? Please comment below and let us know!


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