NEW! Award 124: 1977 Ford Granada Ghia 35K Survivor – NOW $19,999

by | May 2024 | Craigslist ClassiFINDS, Malaise Monday, NEW Award

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May 18, 2024 Update – The seller of this 35K original mile ’77 Ford Granada we first spotted for sale in April replaced their expired Craigslist ad with a fresh listing.  While the pictures and description carry over, the seller reduced their asking price from $22,900 to $19,999.

In addition to growing emissions and safety regulations, U.S. auto industry product planners were dealt an unplanned blow: the 1973 OPEC Oil Embargo.  Rising gas prices and shortages have consumers scrambling overnight to buy smaller, more fuel-efficient vehicles.  Rapidly changing consumer tastes forced many automotive product planners to revise their plans.  One famous example was Ford’s U.S. Granada. Launched for the 1975 model year, what was originally intended to replace Ford’s entry-level Maverick became a luxurious compact slotted between that car and Ford’s mid-size Torino.  The intent was a compact car designed for consumers looking to downsize from a traditional full-size car.

Not only did Ford engineers target the styling of the W114 Mercedes-Benz 280 sedan of the period, Ford marketers boldly advertised Granada as an economical alternative that looked like a Mercedes. While the low base price shown in that ad campaign was for stripped-down base models, unlike the Maverick Ford product planners gave Granada a long option list for consumers.  Available in either a two-door coupe or a four-door sedan, the top trim Granada was the Ghia model. In addition to a standard vinyl top, Ghia-trimmed Granadas are often found to be heavily optioned.

This Yellow 1977 Ford Granada Ghia Sedan, first spotted on Craigslist in Fair Haven, Rhode Island in April 2024, is a 35K original mile, two-owner, survivor-quality example. In addition to the desirable Ghia trim, this Granada for sale features factory air conditioning and its original factory-in dash AM/FM/8-Track radio. While this Granada also features what is likely the optional 302 cubic inch V8, there is a possibility this example features the 351 cubic inch motor. You’ll need to confirm that detail with the seller.

Currently offered for $19,999 (the original ask was $22,900), Classic.com, the analytics and search engine for the collector car market, confirms the ask is way above this guide’s six-month results for all first-generation Ford Granada body styles and powertrains produced between 1975 and 1980. By clicking on the green dots in the graph below, you can get a sense of what comparable examples sold for recently:

As a second data point, the  Collector Car Market Review Online Tool reveals the seller’s ask is over double that of this guide’s #1 “Excellent” appraisal of $11,092 after making adjustments for this example having a V8, power windows, and the desirable Ghia trim.  A third pricing resource, the Old Cars weekly Online Price Guide, confirms the seller’s ask is three-and-a-half times that of this guide’s #1 Excellent appraisal of only $6,500. While we are the first to agree there is a price premium for a top trimmed, extremely low mileage survivor quality car, the seller’s expectations currently appear to be out of touch for what the market will bear.  Consequently, we are awarding the seller our latest “NEW!” (short for “No Effin Way!”) for an asking price that will likely be well above what potential buyers might be willing to pay.

The 1977 Ford Granada Ghia four-door sedan stands as a quintessential representation of American automotive design from the late 1970s. With its sleek yet robust exterior, refined interior, and performance-driven engineering, the Granada Ghia embodied the ethos of its era while incorporating modern advancements and luxuries.

At the heart of the Granada Ghia sedan lies a meticulously crafted powertrain designed to deliver both performance and efficiency. Under the hood, enthusiasts would find a range of engine options, including the base 200 cubic inch (3.3L) inline-six engine or the optional 302 cubic inch (5.0L) V8 engine. These powerplants were coupled with either a three-speed automatic or a four-speed manual transmission, providing drivers with versatility in both city driving and highway cruising.

The Granada Ghia’s exterior design exuded an air of sophistication and elegance, characterized by its clean lines, subtle curves, and understated chrome accents. The four-door sedan body style provided ample room for passengers and luggage, making it an ideal choice for both daily commutes and long-distance journeys. The car’s aerodynamic profile not only enhanced its aesthetic appeal but also contributed to improved fuel efficiency and handling.

Stepping inside the Granada Ghia sedan, occupants were greeted by a well-appointed interior that blended comfort, convenience, and luxury. Plush velour upholstery adorned the seats, providing both support and comfort during extended drives. The dashboard featured an array of gauges and controls, allowing the driver to monitor vital vehicle functions with ease.

In terms of amenities, the Granada Ghia left little to be desired. Standard features included air conditioning, power windows, power door locks, and a premium AM/FM stereo system, offering passengers a truly refined driving experience. Optional upgrades such as leather upholstery, a digital clock, and a sunroof further elevated the car’s luxury quotient, allowing buyers to tailor their Granada Ghia to their specific tastes and preferences.

Beyond its creature comforts, the Granada Ghia sedan also boasted a host of safety features designed to protect occupants in the event of an accident. Front disc brakes and rear drum brakes provided reliable stopping power, while a reinforced safety cage construction helped to mitigate the effects of collisions. Additionally, optional extras such as anti-lock brakes and a passenger-side airbag further enhanced the car’s safety credentials, earning it accolades for its commitment to occupant protection.

On the road, the Granada Ghia sedan offered a smooth and composed driving experience, thanks to its finely tuned suspension system and responsive steering. Whether navigating city streets or cruising on the highway, the car exhibited excellent stability and handling characteristics, making it a joy to drive in any situation.

The 1977 Ford Granada Ghia four-door sedan represented the pinnacle of American automotive craftsmanship during the late 1970s. With its blend of performance, luxury, and safety features, it appealed to discerning buyers seeking a sophisticated and refined driving experience. Today, the Granada Ghia sedan remains a beloved classic among enthusiasts and collectors, cherished for its timeless design and enduring legacy in automotive history.

Ford’s U.S. Marketing team worked hard trying to convince Americans the new Granada looked very similar to a Mercedes Benze for a lot less money.  The Bionic Disco YouTube Channel features this Ford Granada TV commercial from that ad campaign:

Based on the pictures, this Coronado Gold 1967 Pontiac Firebird 400 convertible for sale appears to be a quality restoration.  We would ask for pictures of the truck and undercarriage to confirm the restoration work’s quality and whether the restoration involved any rust repairs. The seller provides detailed shots of the restored and rebuilt engine bay in their video provided.

If you are serious about buying this Granada, you can start the conversation by using the contact information provided by the seller in their Craigslist ad.  When you connect, please mention that you saw their Ford built Mercedes look alike featured here on GuysWithRides.com. Good luck with the purchase!

Here’s the seller’s description:

“I am selling my 1977 Ford Granada Ghia. This 47 year old car is a true survivor! Car has 34,480 original miles on it. Former elderly owner bought it new in Knoxville, TN. I am the second owner. Car has always been garaged and it shows. It is in meticulous condition with no dents or rust. It has never seen a New England winter. Being the top of the line Ghia model it has power windows, power front seat, cruise control, AC, power trunk button, AM/8 track cassette, and digital clock. The beautiful landau roof is in perfect condition. Everything in this car is fully functioning including the air condition. Interior is in mint condition with no rips or tears. Many parts are newly replaced including radiator, radiator hoses, thermostat, thermostat housing, carburetor, gas tank, all belts, ac compressor, tires, battery, power steering control valve, tire rod ends, complete brake job, complete distributor, spark plugs, and spark plug wires. Engine is strong and sounds great. Car drives extremely smooth and definitely turns heads. Car has it’s original rally wheels covered with wire spoke hub caps. Also included are chrome wheel rings with wheel center caps for sportier look. This car is a rare and remarkable collector’s gem.”

Yea or Nay: What say you about the seller’s asking price this survivor quality yellow 1977 Ford Granada Ghia for sale? Please comment below and let us know!

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